The Determinants Of Audience Gratification Towards Digital Billboards

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The Determinants Of Audience Gratification Towards Digital Billboards

Bibliographic Details
Main Authors:	Luan, Koh Yi, Ming, Lok Chuan, Syed Hezer, Syed Hasif
Format:	Final Year Project / Dissertation / Thesis
Published:	2014
Subjects:	T Technology (General)
Online Access:	http://eprints.utar.edu.my/1688/ http://eprints.utar.edu.my/1688/1/THE_DETERMINANTS_OF_AUDIENCE_GRATIFICATION_TOWARDS_DIGITAL_BILLBOARDS.pdf

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