The Determinants Of Audience Gratification Towards Digital Billboards
| Main Authors: | , , |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/1688/ http://eprints.utar.edu.my/1688/1/THE_DETERMINANTS_OF_AUDIENCE_GRATIFICATION_TOWARDS_DIGITAL_BILLBOARDS.pdf |
| _version_ | 1848885494359785472 |
|---|---|
| author | Luan, Koh Yi Ming, Lok Chuan Syed Hezer, Syed Hasif |
| author_facet | Luan, Koh Yi Ming, Lok Chuan Syed Hezer, Syed Hasif |
| author_sort | Luan, Koh Yi |
| building | UTAR Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T19:23:29Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-1688 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:23:29Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-16882015-10-27T09:00:24Z The Determinants Of Audience Gratification Towards Digital Billboards Luan, Koh Yi Ming, Lok Chuan Syed Hezer, Syed Hasif T Technology (General) 2014-11 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/1688/1/THE_DETERMINANTS_OF_AUDIENCE_GRATIFICATION_TOWARDS_DIGITAL_BILLBOARDS.pdf Luan, Koh Yi and Ming, Lok Chuan and Syed Hezer, Syed Hasif (2014) The Determinants Of Audience Gratification Towards Digital Billboards. Final Year Project, UTAR. http://eprints.utar.edu.my/1688/ |
| spellingShingle | T Technology (General) Luan, Koh Yi Ming, Lok Chuan Syed Hezer, Syed Hasif The Determinants Of Audience Gratification Towards Digital Billboards |
| title | The Determinants Of Audience Gratification Towards Digital Billboards
|
| title_full | The Determinants Of Audience Gratification Towards Digital Billboards
|
| title_fullStr | The Determinants Of Audience Gratification Towards Digital Billboards
|
| title_full_unstemmed | The Determinants Of Audience Gratification Towards Digital Billboards
|
| title_short | The Determinants Of Audience Gratification Towards Digital Billboards
|
| title_sort | determinants of audience gratification towards digital billboards |
| topic | T Technology (General) |
| url | http://eprints.utar.edu.my/1688/ http://eprints.utar.edu.my/1688/1/THE_DETERMINANTS_OF_AUDIENCE_GRATIFICATION_TOWARDS_DIGITAL_BILLBOARDS.pdf |