The influencing factors on generation Y online impulsive buying behaviour

QR Code

The influencing factors on generation Y online impulsive buying behaviour

Bibliographic Details
Main Authors:	Ang, Su Shin, Liew, Wan Qi, Wai, Kang Chuen, Yeoh, Wan Teng
Format:	Final Year Project / Dissertation / Thesis
Published:	2015
Online Access:	http://eprints.utar.edu.my/1509/ http://eprints.utar.edu.my/1509/1/The_Influencing_Factors_On_Generation_Y_Online_Impulse_Buying_Behavior.pdf

Similar Items

The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia
by: Jayapal, Pravina Jayapal
Published: (2018)

The Study on the Factors That Affect Generation Y’s Impulsive Buying Behavior at Supermarket
by: Li, Song
Published: (2014)

Factor that influences online impulse purchase among generation Y in Malaysia
by: Chan, Man Ting, et al.
Published: (2019)

Online impulsive buying behaviour on Lazada Malaysia among university students in Malaysia
by: Lee, Khishenraj, et al.
Published: (2018)

A study on online consumer behaviour of impulsive buying and online consumer satisfaction during festival season in Malaysia among of UTAR student
by: Ng, Jia Qi
Published: (2023)

The Analysis of Factors that Influence Female Impulse Buying During Online Transactions
by: Hung, Chien-Ju
Published: (2008)

The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness
by: Sarah, Farah Hasan
Published: (2020)

Factors influencing online impulse buying behavior during Covid-19 pandemic
by: Adnan, Nur Farahanim, et al.
Published: (2022)

The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion
by: Goi, Chai
Published: (2015)

Situational factors that influence impulse buying behaviour among local and international consumers
by: Ng, Joe Sheng
Published: (2019)

Instagram influencer marketing: Perceived social media marketing activities and online impulse buying
by: Koay, Kian Yeik *, et al.
Published: (2021)

Factors Affecting Consumers’ Impulse Buying Behaviour in Social Commerce
by: Lai, Ting Yu
Published: (2019)

The relationship between online impulsive buying behaviour, materialism, and subjective wellbeing among Malaysian young adults
by: Foong, Kai Jie, et al.
Published: (2022)

Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis
by: Valaei, Naser *, et al.
Published: (2017)

Knowledge mapping of impulsive buying behaviour research: a visual analysis using CiteSpace
by: Yee Choy Leong, Choy Leong, et al.
Published: (2024)

Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre.
by: Toh, Evelyn Bee Hwa *, et al.
Published: (2015)

External and internal factors influencing impulse buying behaviour of Malaysian credit card owners in reference to gender
by: Harun, Amran, et al.
Published: (2018)

The effect of personality traits (Big-Five), materialism and stress on Malaysian generation Y compulsive buying behaviour
by: Mat Rahim, Fatin Farwizah, et al.
Published: (2018)

Environmental, social and personal factors influencing impulse buying behaviour among tourists patronizing premium outlets in Malaysia
by: Syed Ali, Sharifah Faridah
Published: (2020)

Analysis of The Factors That Motivate The Consumers To Buy Impulsively
by: Saraogi, Ayushya
Published: (2011)

Impact of Store Environment on Impulse Buying Behavior
by: Mohan, G., et al.
Published: (2013)

Factors influencing impulse buying in live streaming: a systematic literature review
by: Yin, Xiaoxing, et al.
Published: (2024)

A study on factors contributing to impulsive buying behaviour among consumers in social commerce
by: Sze, Boon Chin
Published: (2022)

Exploring psychological mechanisms of personalised advertising affecting online impulse buying in the social commerce context
by: Li, Kangying
Published: (2022)

Determinants of online group buying behaviour: the moderating role of informational social influence
by: Tracie Chin, Sook Harn, et al.
Published: (2014)

IMPULSE BUYING, PERSONALITY TRAITS, IN-STORE ATMOSPHERICS, AND THEIR INTERACTION
by: jalan, nikhil
Published: (2006)

Role of store image in consumer impulse buying behavior
by: Geetha, M., et al.
Published: (2009)

Exploring Impulse Buying in Services: Toward an Integrative Framework
by: Sharma, Piyush, et al.
Published: (2014)

“Influencer marketing: the impact of online influencers on Generation Y’s purchase intention in China”
by: Jin, Ming
Published: (2023)

A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi
by: Nawi, Nor Laili
Published: (2011)

Factors Influencing Consumers Purchase Intention towards Online Group Buying In Malaysia
by: Liew, Yean Sien
Published: (2015)

Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
by: Sharma, Piyush, et al.
Published: (2010)

Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
by: Sharma, Piyush, et al.
Published: (2014)

Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry
by: Chi, Angela Yong Yen, et al.
Published: (2014)

South Korean Women’s Online Buying Behaviour for Clothes
by: Kim, Seo Ah
Published: (2016)

The influence of advertising on consumer buying behaviour
by: Osman, Syuhaily, et al.
Published: (2016)

Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness
by: Gong, Xiyun, et al.
Published: (2024)

Factors affecting Y Generation buying life Takaful Insurance / Siti Noratikah Abdullah
by: Abdullah, Siti Noratikah
Published: (2015)

The determinants of online shopping behavior among generation Y towards Taobao
by: Chan, Kar Wai, et al.
Published: (2018)

Impulse Buying On Green Products An Approach To Enhance Product Competitiveness
by: Baghebany, Alireza
Published: (2010)