Consumer attitude towards mobile advertising in Malaysia

QR Code

Consumer attitude towards mobile advertising in Malaysia

Bibliographic Details
Main Authors:	Lo, James Teck Lun, Lee, Sieh Cjia Lin, Loo, Poh Lui, Sellvam, Sarina, Sandran, Thiviya
Format:	Final Year Project / Dissertation / Thesis
Published:	2014
Subjects:	HG Finance
Online Access:	http://eprints.utar.edu.my/1445/ http://eprints.utar.edu.my/1445/1/BAC%2D2014%2D1106491.pdf

Similar Items

Factor Of Consumers Attitude Toward Mobile Advertising
by: Sea, Su Yee
Published: (2014)

Consumers' attitude towards online advertising : the study on information responses
by: Chan, Mei Lee, et al.
Published: (2014)

Factors influencing consumers’ intention on adoption towards NFC mobile wallet
by: Ho, Sau Kit, et al.
Published: (2019)

Consumer Attitudes And Adoption Of Internet Banking In Malaysia
by: Lin, Chan Yee
Published: (2004)

Consumers' permission in mobile advertising
by: Lim, Fong Hoong
Published: (2011)

Attitudes Toward Mobile Advertising: A Study Of Mobile Web Display And Mobile App Display Advertising
by: Tri Dinh Le, Tri Dinh Le, et al.
Published: (2014)

The impact of social media advertising characteristics on consumers' attitude towards advertising in China
by: Zhang, Jingjing
Published: (2022)

An Exploratory Study on the Consumer Attitudes toward Mobile Advertising Targeted To College Students in Klang Valley, Malaysia
by: Tan, E Teng
Published: (2011)

Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis
by: Hiram, Ting, et al.
Published: (2016)

A conceptual model of consumer attitudes towards SMS advertising
by: Dix, Steve, et al.
Published: (2009)

Factors affecting consumers’ intention towards mobile banking in Malaysia
by: Chooi, Jia Lee, et al.
Published: (2021)

The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective
by: Tan, Sherene Yu Lin
Published: (2023)

Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
by: Lee, Kar Wai, et al.
Published: (2017)

Assessing advertisement impact on consumers’ attitude: young consumers’ perspective
by: Rahman, Muhammad Sabbir, et al.
Published: (2013)

Exploring Conventional Models of Purchase Intention: Consumer Attitudes Towards Smartphones Advertisement
by: Ahmad Azaini, Abdul Manaf, et al.
Published: (2014)

Influencing the mind of the consumers: the role of the law and the regulators in controlling credit advertisement
by: Hassan, Rusni, et al.
Published: (2018)

Muslim consumers’ attitudes toward the advertisement of non-certified coffee shops
by: Shaizatulaqma Kamalul Ariffin,, et al.
Published: (2016)

Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
by: Shaizatulaqma, Kamalul Ariffin, et al.
Published: (2016)

Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
by: Yee, Han How
Published: (1999)

Factors Affecting Attitude Of Klang Valley’s Consumers Towards Internet Advertising
by: Yi, Chew Zhi, et al.
Published: (2014)

Determinants of consumer attitudes toward mobile advertising: a crossborder study between Malaysia and Indonesia using PLS-MGA
by: Mohamed Ghazali, Raimi Nur Hakimi, et al.
Published: (2019)

Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM
by: Hiram, Ting, et al.
Published: (2015)

Consumer behaviour towards mobile advertising during National Recovery Plan
by: Wong, Shi Hui
Published: (2022)

Consumer attitudes toward in-app advertising: an empirical study of Chinese young adults
by: Ren, Mengyao
Published: (2016)

Effects of hijab as Islamic religious symbol on muslim consumer attitudes towards advertisements
by: Taheri, Abbas Naseri
Published: (2013)

Determinants of consumer attitudes toward mobile advertising: a cross-border study between Malaysia and Indonesia using PLS-MGA
by: Mohamed Ghazali, Raimi Nur Hakimi, et al.
Published: (2019)

Influencing the mind of the consumers: the role of the law and the regulators in controlling credit advertisement
by: Hassan, Rusni, et al.
Published: (2019)

Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
by: Lee , Lean Hua
Published: (2015)

Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
by: Lee , Lean Hua
Published: (2015)

Relationship between attitude towards advertisement appeals and consumer buying behaviour among young adults in Malaysia
by: Lee, Kar Wai, et al.
Published: (2017)

Consumer attitude and preference in the Islamic mortgage sector: a study of Malaysian consumers
by: Amin, Hanudin, et al.
Published: (2017)

Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults in Malaysia
by: Zhang, Shan
Published: (2014)

A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.
by: WANG, QIN
Published: (2017)

Factors influence consumer decision making in purchasing mobile phone in Sibu
by: Tiew, Sing Lui
Published: (2012)

The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry
by: Alwie, Aryaty
Published: (2001)

The relationship between attitude, intention and behavior towards mobile advertising amongst undergraduate students
by: Abu Seman, Noor Aslinda
Published: (2018)

Consumers' skepticism toward advertising claims
by: Tien, Cheryl, et al.
Published: (2010)

Consumers' skepticism towards advertising claims
by: Tien, Cheryl Marilyn
Published: (2011)

Exploring consumers attitude towards web advertising and its influence on web ad usage in Malaysia
by: Norzalita Abd Aziz,, et al.
Published: (2010)

Chinese Generation Xers’ Attitude toward Advertising:Evidence from Hong Kong and Shanghai Consumers
by: Ernest Cyril, de Run, et al.
Published: (2012)