Consumer attitude towards mobile advertising in Malaysia
| Main Authors: | , , , , |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/1445/ http://eprints.utar.edu.my/1445/1/BAC%2D2014%2D1106491.pdf |
| _version_ | 1848885444076371968 |
|---|---|
| author | Lo, James Teck Lun Lee, Sieh Cjia Lin Loo, Poh Lui Sellvam, Sarina Sandran, Thiviya |
| author_facet | Lo, James Teck Lun Lee, Sieh Cjia Lin Loo, Poh Lui Sellvam, Sarina Sandran, Thiviya |
| author_sort | Lo, James Teck Lun |
| building | UTAR Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T19:22:41Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-1445 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:22:41Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-14452024-09-04T12:33:02Z Consumer attitude towards mobile advertising in Malaysia Lo, James Teck Lun Lee, Sieh Cjia Lin Loo, Poh Lui Sellvam, Sarina Sandran, Thiviya HG Finance 2014-08-04 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/1445/1/BAC%2D2014%2D1106491.pdf Lo, James Teck Lun and Lee, Sieh Cjia Lin and Loo, Poh Lui and Sellvam, Sarina and Sandran, Thiviya (2014) Consumer attitude towards mobile advertising in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/1445/ |
| spellingShingle | HG Finance Lo, James Teck Lun Lee, Sieh Cjia Lin Loo, Poh Lui Sellvam, Sarina Sandran, Thiviya Consumer attitude towards mobile advertising in Malaysia |
| title | Consumer attitude towards mobile advertising in Malaysia |
| title_full | Consumer attitude towards mobile advertising in Malaysia |
| title_fullStr | Consumer attitude towards mobile advertising in Malaysia |
| title_full_unstemmed | Consumer attitude towards mobile advertising in Malaysia |
| title_short | Consumer attitude towards mobile advertising in Malaysia |
| title_sort | consumer attitude towards mobile advertising in malaysia |
| topic | HG Finance |
| url | http://eprints.utar.edu.my/1445/ http://eprints.utar.edu.my/1445/1/BAC%2D2014%2D1106491.pdf |