The effects of intangible extrinsic cues in the purchase of private label brands in Malaysia

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The effects of intangible extrinsic cues in the purchase of private label brands in Malaysia

Bibliographic Details
Main Author:	Wee, Tiew Lim
Format:	Final Year Project / Dissertation / Thesis
Published:	2014
Subjects:	HG Finance
Online Access:	http://eprints.utar.edu.my/1325/ http://eprints.utar.edu.my/1325/1/FYP_%2D_Rico_18%2D5%2D14.pdf

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