The attitudes of consumers towards viral marketing in
Malaysia

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The attitudes of consumers towards viral marketing in Malaysia

Bibliographic Details
Main Author:	Ler, Sin Wei
Format:	Final Year Project / Dissertation / Thesis
Published:	2014
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/1297/ http://eprints.utar.edu.my/1297/1/Viral_Marketing_Thesis_(Final).pdf

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