The attitudes of consumers towards viral marketing in Malaysia
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/1297/ http://eprints.utar.edu.my/1297/1/Viral_Marketing_Thesis_(Final).pdf |
| _version_ | 1848885419216732160 |
|---|---|
| author | Ler, Sin Wei |
| author_facet | Ler, Sin Wei |
| author_sort | Ler, Sin Wei |
| building | UTAR Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T19:22:18Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-1297 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:22:18Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-12972015-12-04T19:22:13Z The attitudes of consumers towards viral marketing in Malaysia Ler, Sin Wei HF Commerce 2014-04 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/1297/1/Viral_Marketing_Thesis_(Final).pdf Ler, Sin Wei (2014) The attitudes of consumers towards viral marketing in Malaysia. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/1297/ |
| spellingShingle | HF Commerce Ler, Sin Wei The attitudes of consumers towards viral marketing in Malaysia |
| title | The attitudes of consumers towards viral marketing in
Malaysia |
| title_full | The attitudes of consumers towards viral marketing in
Malaysia |
| title_fullStr | The attitudes of consumers towards viral marketing in
Malaysia |
| title_full_unstemmed | The attitudes of consumers towards viral marketing in
Malaysia |
| title_short | The attitudes of consumers towards viral marketing in
Malaysia |
| title_sort | attitudes of consumers towards viral marketing in
malaysia |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/1297/ http://eprints.utar.edu.my/1297/1/Viral_Marketing_Thesis_(Final).pdf |