The attitudes of consumers towards viral marketing in Malaysia

Bibliographic Details
Main Author: Ler, Sin Wei
Format: Final Year Project / Dissertation / Thesis
Published: 2014
Subjects:
Online Access:http://eprints.utar.edu.my/1297/
http://eprints.utar.edu.my/1297/1/Viral_Marketing_Thesis_(Final).pdf
Description
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