Cross-Functional New Product Development (NDP) Teams : Characteristics, Dynamics And NPD Performance [HF5415.153. N863 2008 f rb].

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Cross-Functional New Product Development (NDP) Teams : Characteristics, Dynamics And NPD Performance [HF5415.153. N863 2008 f rb].

Kepentingan pembangunan produk baru dan innovasi meningkat dengan begitu mendadak beberapa dekad lalu dan hari ini ia merupakan penggerak utama persaingan dalam kebanyakan industri di seluruh dunia termasuk Malaysia. The importance of new product development and innovation has grown dramatica...

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Bibliographic Details
Main Author:	Mat, Norsiah
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.usm.my/9599/ http://eprints.usm.my/9599/1/CROSS-FUNCTIONAL_NEW_PRODUCT_DEVELOPMENT__%28NPD%29_TEAMS.pdf

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