A Study On The Effect Of Attractiveness, Pragmatic, And Hedonic Quality On The User Experience Of A Dark Mode Mobile Reading Application On Young User In China
The concept of dark mode originated in the early development stages of computer displays. With the advancement of screen technology and the proliferation of mobile devices, dark mode regained attention in the early 21st century. Notably, in 2019, iOS 13 and Android 10 introduced system-wide dark...
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.usm.my/63002/ http://eprints.usm.my/63002/1/YANG%20AIYI%20-%20TESIS24.pdf |
| _version_ | 1848885134636351488 |
|---|---|
| author | Yang, Aiyi |
| author_facet | Yang, Aiyi |
| author_sort | Yang, Aiyi |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The concept of dark mode originated in the early development stages of
computer displays. With the advancement of screen technology and the proliferation
of mobile devices, dark mode regained attention in the early 21st century. Notably, in
2019, iOS 13 and Android 10 introduced system-wide dark modes, making this feature
prevalent on mainstream mobile devices. Although dark mode has become widely
adopted commercially, academic research on dark mode, particularly regarding user
experience, remains limited. This study investigates the dimensions of Attractiveness,
Pragmatic Quality, and Hedonic Quality in the dark mode user experience of mobile
reading applications among young users in China. Using a mixed research
methodology, data were collected based on a systematic framework and the UEQ
theory. A quantitative questionnaire survey measured the user experience across three
UEQ categories (six attributes), and qualitative interviews were used for triangulation
of the results. Findings indicate that Attractiveness received the highest feedback,
Hedonic Quality the lowest, and Pragmatic Quality results were moderately high.
Notably, there were subjective differences between the questionnaire and interview
results for Hedonic Quality. This study provides valuable insights for designers and
developers to improve dark mode user experiences, offering reference data and
suggestions to enhance design effectiveness. It fills a research gap regarding young
users' experiences with mobile reading applications in dark mode and serves as a
reference for future research. |
| first_indexed | 2025-11-15T19:17:46Z |
| format | Thesis |
| id | usm-63002 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T19:17:46Z |
| publishDate | 2024 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-630022025-10-16T07:33:41Z http://eprints.usm.my/63002/ A Study On The Effect Of Attractiveness, Pragmatic, And Hedonic Quality On The User Experience Of A Dark Mode Mobile Reading Application On Young User In China Yang, Aiyi NX1-820 Arts in general The concept of dark mode originated in the early development stages of computer displays. With the advancement of screen technology and the proliferation of mobile devices, dark mode regained attention in the early 21st century. Notably, in 2019, iOS 13 and Android 10 introduced system-wide dark modes, making this feature prevalent on mainstream mobile devices. Although dark mode has become widely adopted commercially, academic research on dark mode, particularly regarding user experience, remains limited. This study investigates the dimensions of Attractiveness, Pragmatic Quality, and Hedonic Quality in the dark mode user experience of mobile reading applications among young users in China. Using a mixed research methodology, data were collected based on a systematic framework and the UEQ theory. A quantitative questionnaire survey measured the user experience across three UEQ categories (six attributes), and qualitative interviews were used for triangulation of the results. Findings indicate that Attractiveness received the highest feedback, Hedonic Quality the lowest, and Pragmatic Quality results were moderately high. Notably, there were subjective differences between the questionnaire and interview results for Hedonic Quality. This study provides valuable insights for designers and developers to improve dark mode user experiences, offering reference data and suggestions to enhance design effectiveness. It fills a research gap regarding young users' experiences with mobile reading applications in dark mode and serves as a reference for future research. 2024-09 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/63002/1/YANG%20AIYI%20-%20TESIS24.pdf Yang, Aiyi (2024) A Study On The Effect Of Attractiveness, Pragmatic, And Hedonic Quality On The User Experience Of A Dark Mode Mobile Reading Application On Young User In China. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | NX1-820 Arts in general Yang, Aiyi A Study On The Effect Of Attractiveness, Pragmatic, And Hedonic Quality On The User Experience Of A Dark Mode Mobile Reading Application On Young User In China |
| title | A Study On The Effect Of
Attractiveness, Pragmatic, And
Hedonic Quality On The User
Experience Of A Dark Mode Mobile
Reading Application On Young User In
China |
| title_full | A Study On The Effect Of
Attractiveness, Pragmatic, And
Hedonic Quality On The User
Experience Of A Dark Mode Mobile
Reading Application On Young User In
China |
| title_fullStr | A Study On The Effect Of
Attractiveness, Pragmatic, And
Hedonic Quality On The User
Experience Of A Dark Mode Mobile
Reading Application On Young User In
China |
| title_full_unstemmed | A Study On The Effect Of
Attractiveness, Pragmatic, And
Hedonic Quality On The User
Experience Of A Dark Mode Mobile
Reading Application On Young User In
China |
| title_short | A Study On The Effect Of
Attractiveness, Pragmatic, And
Hedonic Quality On The User
Experience Of A Dark Mode Mobile
Reading Application On Young User In
China |
| title_sort | study on the effect of
attractiveness, pragmatic, and
hedonic quality on the user
experience of a dark mode mobile
reading application on young user in
china |
| topic | NX1-820 Arts in general |
| url | http://eprints.usm.my/63002/ http://eprints.usm.my/63002/1/YANG%20AIYI%20-%20TESIS24.pdf |