The Moderating Effects Of Environmental Awareness And Environmental Motivation On The Relationship Between Reward-Based Gamification And Pro-Environmental Behaviour: A Case Of Alipay’S Ant Forest

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The Moderating Effects Of Environmental Awareness And Environmental Motivation On The Relationship Between Reward-Based Gamification And Pro-Environmental Behaviour: A Case Of Alipay’S Ant Forest

In order to cope with the environmental issues caused by rapid economic development, an environmental game called ant forest, developed by alipay, is used to advocate green awareness in china. The game mechanism of ant forest allows users to transform rewards into real trees. This study applied the...

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Bibliographic Details
Main Author:	Huang, Miao
Format:	Thesis
Language:	English
Published:	2024
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/62693/ http://eprints.usm.my/62693/1/24%20Pages%20from%20HUANG%20MIAO.pdf

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