Exploring Consumers’ Decision-Making Process On Online Purchasing Of Health Supplements And Natural Products In Malaysia

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Exploring Consumers’ Decision-Making Process On Online Purchasing Of Health Supplements And Natural Products In Malaysia

Health supplements and natural products are widely used by the general public to support physical function and prevent disease. Additionally, with the advent of ecommerce, these products have become easily accessible to the general public. Although several theoretical models have been used to exp...

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Bibliographic Details
Main Author:	Ang, Ju Ying
Format:	Thesis
Language:	English
Published:	2024
Subjects:	RS1-441 Pharmacy and materia medica
Online Access:	http://eprints.usm.my/62635/ http://eprints.usm.my/62635/1/24%20Pages%20from%20ANG%20JU%20YING.pdf

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