Business Environment Uncertainty’s Effect On The Performance Of Three Stars Hotels And Below In Saudi Arabia: The Mediating Role Of Competitive Advantage
Despite the rising demand and occupancy rates in Saudi Arabia's hotel industry, the sector faces significant performance challenges due to intensified competition and supply dynamics. The proliferation of small and medium-sized accommodations has compelled hotel managers and owners to adopt com...
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Online Access: | http://eprints.usm.my/62326/ http://eprints.usm.my/62326/1/ALSUBAIHI%20IBRAHIM%20ALI%20M%20-%20TESIS%20cut.pdf |
| _version_ | 1848884952340365312 |
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| author | Ali M, Alsubaihi Ibrahim |
| author_facet | Ali M, Alsubaihi Ibrahim |
| author_sort | Ali M, Alsubaihi Ibrahim |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Despite the rising demand and occupancy rates in Saudi Arabia's hotel industry, the sector faces significant performance challenges due to intensified competition and supply dynamics. The proliferation of small and medium-sized accommodations has compelled hotel managers and owners to adopt competitive strategies to navigate environmental uncertainties successfully. This is particularly crucial in today's global context, where uncertainties have become prevalent across various domains of life, including the hospitality sector. This study examines the relationship between environmental uncertainty and hotel performance within the context of small and medium-sized hotels in Saudi Arabia, focusing on how competitive advantage acts as a mediator in this relationship. The study encompassed five major regions in Saudi Arabia: Mecca, Medina, Riyadh, the Eastern border, and Jazan. Employing a quantitative approach, the instrument of survey form was used to targeted group of top management personnel and accommodation owners with a sample size of 375 respondents. Data was collected through an online questionnaire survey distributed via email to identified hotels. The study garnered a substantial response, with 238 usable responses. The data was meticulously analysed using statistical tools such as SPSS and SmartPLS 3.2.1. The study's key findings unveiled a strong and significant relationship between market uncertainty, technology uncertainty, competitive uncertainty, competitive advantage, and hotel performance. |
| first_indexed | 2025-11-15T19:14:52Z |
| format | Thesis |
| id | usm-62326 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T19:14:52Z |
| publishDate | 2024 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-623262025-05-27T03:05:39Z http://eprints.usm.my/62326/ Business Environment Uncertainty’s Effect On The Performance Of Three Stars Hotels And Below In Saudi Arabia: The Mediating Role Of Competitive Advantage Ali M, Alsubaihi Ibrahim TH1-9745 Building construction Despite the rising demand and occupancy rates in Saudi Arabia's hotel industry, the sector faces significant performance challenges due to intensified competition and supply dynamics. The proliferation of small and medium-sized accommodations has compelled hotel managers and owners to adopt competitive strategies to navigate environmental uncertainties successfully. This is particularly crucial in today's global context, where uncertainties have become prevalent across various domains of life, including the hospitality sector. This study examines the relationship between environmental uncertainty and hotel performance within the context of small and medium-sized hotels in Saudi Arabia, focusing on how competitive advantage acts as a mediator in this relationship. The study encompassed five major regions in Saudi Arabia: Mecca, Medina, Riyadh, the Eastern border, and Jazan. Employing a quantitative approach, the instrument of survey form was used to targeted group of top management personnel and accommodation owners with a sample size of 375 respondents. Data was collected through an online questionnaire survey distributed via email to identified hotels. The study garnered a substantial response, with 238 usable responses. The data was meticulously analysed using statistical tools such as SPSS and SmartPLS 3.2.1. The study's key findings unveiled a strong and significant relationship between market uncertainty, technology uncertainty, competitive uncertainty, competitive advantage, and hotel performance. 2024-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/62326/1/ALSUBAIHI%20IBRAHIM%20ALI%20M%20-%20TESIS%20cut.pdf Ali M, Alsubaihi Ibrahim (2024) Business Environment Uncertainty’s Effect On The Performance Of Three Stars Hotels And Below In Saudi Arabia: The Mediating Role Of Competitive Advantage. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | TH1-9745 Building construction Ali M, Alsubaihi Ibrahim Business Environment Uncertainty’s Effect On The Performance Of Three Stars Hotels And Below In Saudi Arabia: The Mediating Role Of Competitive Advantage |
| title | Business Environment Uncertainty’s Effect On The Performance Of Three Stars Hotels And Below In Saudi Arabia: The Mediating Role Of Competitive Advantage |
| title_full | Business Environment Uncertainty’s Effect On The Performance Of Three Stars Hotels And Below In Saudi Arabia: The Mediating Role Of Competitive Advantage |
| title_fullStr | Business Environment Uncertainty’s Effect On The Performance Of Three Stars Hotels And Below In Saudi Arabia: The Mediating Role Of Competitive Advantage |
| title_full_unstemmed | Business Environment Uncertainty’s Effect On The Performance Of Three Stars Hotels And Below In Saudi Arabia: The Mediating Role Of Competitive Advantage |
| title_short | Business Environment Uncertainty’s Effect On The Performance Of Three Stars Hotels And Below In Saudi Arabia: The Mediating Role Of Competitive Advantage |
| title_sort | business environment uncertainty’s effect on the performance of three stars hotels and below in saudi arabia: the mediating role of competitive advantage |
| topic | TH1-9745 Building construction |
| url | http://eprints.usm.my/62326/ http://eprints.usm.my/62326/1/ALSUBAIHI%20IBRAHIM%20ALI%20M%20-%20TESIS%20cut.pdf |