The Moderating Effect Of Social Class Between Halal Cosmetics Consumption Value And Purchase Intention Among Malaysian Consumers

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The Moderating Effect Of Social Class Between Halal Cosmetics Consumption Value And Purchase Intention Among Malaysian Consumers

Despite the potentially significant contributions of Halal cosmetics to unsustainable issues, they are not the preferred choice among Malaysian consumers. Therefore, this study uses the consumption value theory to understand consumer purchase intention for Halal cosmetics. Data was collected from...

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Bibliographic Details
Main Author:	Liew, Wan Shean
Format:	Thesis
Language:	English
Published:	2024
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/62275/ http://eprints.usm.my/62275/1/24%20Pages%20from%20LIEW%20WAN%20SHEAN.pdf

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