Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China
The purpose of this study is to identify and analyse the determinants influencing Chinese consumers' intentions to purchase Museum Cultural and Creative Products (MCCPs). Employing the Stimulus-Organism-Response (SOR) theoretical framework, the research examines multidimensional product factors...
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Online Access: | http://eprints.usm.my/62253/ http://eprints.usm.my/62253/1/24%20Pages%20from%20DING%20LILAN.pdf |
| _version_ | 1848884931404496896 |
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| author | Ding, Lilan |
| author_facet | Ding, Lilan |
| author_sort | Ding, Lilan |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to identify and analyse the determinants influencing Chinese consumers' intentions to purchase Museum Cultural and Creative Products (MCCPs). Employing the Stimulus-Organism-Response (SOR) theoretical framework, the research examines multidimensional product factors—including perceived entertainment, quality, and cultural attributes—and socio-environmental factors such as subjective norms. These variables are studied in relation to purchase intention through the mediating effects of perceived value and attitudes towards MCCPs. Quantitative research methods were utilized, with data collected through surveys and subsequently analysed using SPSS 25.0 and AMOS 26.0. The findings indicate that internal mental state factors, such as perceived value, perceived behaviours control, and attitude, significantly enhance consumers' purchase intention. Furthermore, multidimensional product factors increase purchase intention via perceived value, and attitudes influence purchase intention through socio-environmental factors. Notably, perceived entertainment did not mediate the relationship between perceived value and purchase intention. |
| first_indexed | 2025-11-15T19:14:33Z |
| format | Thesis |
| id | usm-62253 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T19:14:33Z |
| publishDate | 2024 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-622532025-05-21T01:09:47Z http://eprints.usm.my/62253/ Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China Ding, Lilan NX1-820 Arts in general The purpose of this study is to identify and analyse the determinants influencing Chinese consumers' intentions to purchase Museum Cultural and Creative Products (MCCPs). Employing the Stimulus-Organism-Response (SOR) theoretical framework, the research examines multidimensional product factors—including perceived entertainment, quality, and cultural attributes—and socio-environmental factors such as subjective norms. These variables are studied in relation to purchase intention through the mediating effects of perceived value and attitudes towards MCCPs. Quantitative research methods were utilized, with data collected through surveys and subsequently analysed using SPSS 25.0 and AMOS 26.0. The findings indicate that internal mental state factors, such as perceived value, perceived behaviours control, and attitude, significantly enhance consumers' purchase intention. Furthermore, multidimensional product factors increase purchase intention via perceived value, and attitudes influence purchase intention through socio-environmental factors. Notably, perceived entertainment did not mediate the relationship between perceived value and purchase intention. 2024-03 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/62253/1/24%20Pages%20from%20DING%20LILAN.pdf Ding, Lilan (2024) Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China. PhD thesis, Perpustakaan Hamzah Sendut. |
| spellingShingle | NX1-820 Arts in general Ding, Lilan Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China |
| title | Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China |
| title_full | Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China |
| title_fullStr | Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China |
| title_full_unstemmed | Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China |
| title_short | Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China |
| title_sort | investigating the influencing factors of consumers' museum cultural and creative product purchase intention in china |
| topic | NX1-820 Arts in general |
| url | http://eprints.usm.my/62253/ http://eprints.usm.my/62253/1/24%20Pages%20from%20DING%20LILAN.pdf |