Determinants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust

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Determinants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust

Seasonality influenced every aspect of consumer purchase decisions. Seasons determine the goods that consumers purchase, and when to purchase them. The last few decades have experienced tremendous growth in online purchases, especially during the seasonal periods in Nigeria. Despite this growth in o...

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Bibliographic Details
Main Author:	Nwakaji, Christopher
Format:	Thesis
Language:	English
Published:	2023
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/61325/ http://eprints.usm.my/61325/1/24%20Pages%20from%20NWAKAJI%20CHRISTOPHER.pdf

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