Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan

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Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan

This research is to study about the marketing strategy and strategy formulation adopted by Nihao Taiei Guesthouse, a guesthouse with Taiwnese art and culture. Better income has encouraged a lot of people go for a vacation to recharge and relax from the busy working liife. The recent trend showed tha...

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Bibliographic Details
Main Author:	Pow, Lay Hooi
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.usm.my/61076/ http://eprints.usm.my/61076/1/Pages%20from%20Pow.pdf

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