Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan
This research is to study about the marketing strategy and strategy formulation adopted by Nihao Taiei Guesthouse, a guesthouse with Taiwnese art and culture. Better income has encouraged a lot of people go for a vacation to recharge and relax from the busy working liife. The recent trend showed tha...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/61076/ http://eprints.usm.my/61076/1/Pages%20from%20Pow.pdf |
| _version_ | 1848884613003345920 |
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| author | Pow, Lay Hooi |
| author_facet | Pow, Lay Hooi |
| author_sort | Pow, Lay Hooi |
| building | USM Institutional Repository |
| collection | Online Access |
| description | This research is to study about the marketing strategy and strategy formulation adopted by Nihao Taiei Guesthouse, a guesthouse with Taiwnese art and culture. Better income has encouraged a lot of people go for a vacation to recharge and relax from the busy working liife. The recent trend showed that hotel is no longer the only choice for the tourists, the acceptance level of homestayare keep on increasing
especially in teenagers and budget travellers as well as those who like to make friends and interact with other tourists from other countries.Taiwan is famous with their
homestayand also the friendly culture. People now not only pay for the services and environment of a homestay but also the values and concepts carry by the homestay. |
| first_indexed | 2025-11-15T19:09:29Z |
| format | Thesis |
| id | usm-61076 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T19:09:29Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-610762024-09-09T09:45:48Z http://eprints.usm.my/61076/ Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan Pow, Lay Hooi HF5410-5417.5 Marketing. Distribution of products This research is to study about the marketing strategy and strategy formulation adopted by Nihao Taiei Guesthouse, a guesthouse with Taiwnese art and culture. Better income has encouraged a lot of people go for a vacation to recharge and relax from the busy working liife. The recent trend showed that hotel is no longer the only choice for the tourists, the acceptance level of homestayare keep on increasing especially in teenagers and budget travellers as well as those who like to make friends and interact with other tourists from other countries.Taiwan is famous with their homestayand also the friendly culture. People now not only pay for the services and environment of a homestay but also the values and concepts carry by the homestay. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/61076/1/Pages%20from%20Pow.pdf Pow, Lay Hooi (2014) Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Pow, Lay Hooi Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan |
| title | Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan |
| title_full | Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan |
| title_fullStr | Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan |
| title_full_unstemmed | Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan |
| title_short | Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan |
| title_sort | marketing strategy in a homestay industry : a case study of nihao taipei guesthouse in taiwan |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://eprints.usm.my/61076/ http://eprints.usm.my/61076/1/Pages%20from%20Pow.pdf |