Colour As Branding And Value Creation On The Small Medium
Enterprise (Sme) Food Souvenir Packaging In Bandung, Indonesia

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Colour As Branding And Value Creation On The Small Medium Enterprise (Sme) Food Souvenir Packaging In Bandung, Indonesia

The food packaging design has improved significantly, allowing for more diverse colours. However, most Small Medium Enterprises (SMEs) in Bandung still lack inadequate and unattractive packaging designs. The first problem identified are the use of colours in product packaging helps with brand ide...

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Bibliographic Details
Main Author:	Swasty, Wirania
Format:	Thesis
Language:	English
Published:	2023
Subjects:	NX1-820 Arts in general
Online Access:	http://eprints.usm.my/60882/ http://eprints.usm.my/60882/1/WIRANIA%20SWASTY%20-%20TESIS24.pdf

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