Improving Sales Performance: A Case Study In A Korean Based Adhesive Company

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Improving Sales Performance: A Case Study In A Korean Based Adhesive Company

This case study is to explore the business issues that concerns Best Chemical's sales performance in Malaysia. The analysis methods are complex because they are not merely focused on the corporate strategy level, but also involve Korea's culture and preferred business style. Established...

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Bibliographic Details
Main Author:	Low, Chie Chong
Format:	Thesis
Language:	English
Published:	2014
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/60822/ http://eprints.usm.my/60822/1/24%20Pages%20from%2000001784738.pdf

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