Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia
The objective of this research is to examine the relationship between each innovation (product innovation, process innovation, marketing innovation, and organization innovation) and business performance (financial and non-financial performance) of Northern Malaysia's SMEs. Additionally, gove...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.usm.my/60807/ http://eprints.usm.my/60807/1/24%20Pages%20from%2000001780216.pdf |
| _version_ | 1848884543650529280 |
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| author | Toh, Seong Thye |
| author_facet | Toh, Seong Thye |
| author_sort | Toh, Seong Thye |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The objective of this research is to examine the relationship between each innovation
(product innovation, process innovation, marketing innovation, and organization innovation)
and business performance (financial and non-financial performance) of Northern Malaysia's
SMEs. Additionally, government support as external environment had also been explored as
moderating factor in the research. The survey was conducted among 120 SMEs within Perlis,
Kedah, Penang and Perak states. This research had built a framework based upon the resource
based view theory. Data collected was analyzed using SPSS and SmartPLS statistical tool.
The results shows product innovation, process innovation and organization innovation were
significantly affect financial and non-financial performance. However, marketing innovation
was not significantly affect financial and non-financial performance. Government support as
external environment was not a significant moderator. In summary, SME is advised to have
innovation as corporate strategy in order to raise business performance, thereafter continuous
to grow as bigger firm and stand invulnerable in global market. |
| first_indexed | 2025-11-15T19:08:23Z |
| format | Thesis |
| id | usm-60807 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T19:08:23Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-608072024-07-10T01:29:39Z http://eprints.usm.my/60807/ Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia Toh, Seong Thye H1-99 Social sciences (General) The objective of this research is to examine the relationship between each innovation (product innovation, process innovation, marketing innovation, and organization innovation) and business performance (financial and non-financial performance) of Northern Malaysia's SMEs. Additionally, government support as external environment had also been explored as moderating factor in the research. The survey was conducted among 120 SMEs within Perlis, Kedah, Penang and Perak states. This research had built a framework based upon the resource based view theory. Data collected was analyzed using SPSS and SmartPLS statistical tool. The results shows product innovation, process innovation and organization innovation were significantly affect financial and non-financial performance. However, marketing innovation was not significantly affect financial and non-financial performance. Government support as external environment was not a significant moderator. In summary, SME is advised to have innovation as corporate strategy in order to raise business performance, thereafter continuous to grow as bigger firm and stand invulnerable in global market. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/60807/1/24%20Pages%20from%2000001780216.pdf Toh, Seong Thye (2014) Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia. Masters thesis, Perpustakaan Hamzah Sendut. |
| spellingShingle | H1-99 Social sciences (General) Toh, Seong Thye Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia |
| title | Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia |
| title_full | Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia |
| title_fullStr | Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia |
| title_full_unstemmed | Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia |
| title_short | Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia |
| title_sort | innovation as success factor for smes' business performance at northern region of malaysia |
| topic | H1-99 Social sciences (General) |
| url | http://eprints.usm.my/60807/ http://eprints.usm.my/60807/1/24%20Pages%20from%2000001780216.pdf |