The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance

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The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance

A country's economy relies heavily on small and medium-sized enterprises (SMEs). However, some SMEs were unable to maintain outstanding performance in international markets. According to dynamic-capability theory, a global mindset and export market orientation are crucial factors in achievin...

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Bibliographic Details
Main Author:	Rahman, Nurul Ulya Abdul
Format:	Thesis
Language:	English
Published:	2023
Subjects:	LC5800-5808 Distance education.
Online Access:	http://eprints.usm.my/60693/ http://eprints.usm.my/60693/1/NURUL%20ULYA%20BINTI%20ABDUL%20RAHMAN%20-%20TESIS24.pdf

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