The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance
A country's economy relies heavily on small and medium-sized enterprises (SMEs). However, some SMEs were unable to maintain outstanding performance in international markets. According to dynamic-capability theory, a global mindset and export market orientation are crucial factors in achievin...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2023
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/60693/ http://eprints.usm.my/60693/1/NURUL%20ULYA%20BINTI%20ABDUL%20RAHMAN%20-%20TESIS24.pdf |
| _version_ | 1848884514507456512 |
|---|---|
| author | Rahman, Nurul Ulya Abdul |
| author_facet | Rahman, Nurul Ulya Abdul |
| author_sort | Rahman, Nurul Ulya Abdul |
| building | USM Institutional Repository |
| collection | Online Access |
| description | A country's economy relies heavily on small and medium-sized enterprises
(SMEs). However, some SMEs were unable to maintain outstanding performance in
international markets. According to dynamic-capability theory, a global mindset and
export market orientation are crucial factors in achieving desired performance. This
research investigates the effects of global mindset and export market orientation on the
international performance of food industry SMEs in Malaysia. On the other hand,
decision-making logic (causation and effectuation) is a mediating variable in the
linkages between global mindset and international performance. On top of that, this
research incorporates domestic strategic alliance as a moderating variable between
export market orientation and international performance relationship. This quantitative
study was conducted on food industry SMEs in the emerging country, Malaysia. The
PLS-SEM technique was used to analyse the data. The results showed that two aspects
of a global mindset, responsiveness expectations and divisional coordination
expectations, positively impacted decision-making logic (causation and effectuation).
One aspect of export market orientation, export intelligence responsiveness, has a
positive effect on international performance. The results reveal that the mediating role
of decision-making logic on the linkages between global mindset and international
performance was insignificant. |
| first_indexed | 2025-11-15T19:07:55Z |
| format | Thesis |
| id | usm-60693 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T19:07:55Z |
| publishDate | 2023 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-606932024-06-05T01:51:43Z http://eprints.usm.my/60693/ The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance Rahman, Nurul Ulya Abdul LC5800-5808 Distance education. A country's economy relies heavily on small and medium-sized enterprises (SMEs). However, some SMEs were unable to maintain outstanding performance in international markets. According to dynamic-capability theory, a global mindset and export market orientation are crucial factors in achieving desired performance. This research investigates the effects of global mindset and export market orientation on the international performance of food industry SMEs in Malaysia. On the other hand, decision-making logic (causation and effectuation) is a mediating variable in the linkages between global mindset and international performance. On top of that, this research incorporates domestic strategic alliance as a moderating variable between export market orientation and international performance relationship. This quantitative study was conducted on food industry SMEs in the emerging country, Malaysia. The PLS-SEM technique was used to analyse the data. The results showed that two aspects of a global mindset, responsiveness expectations and divisional coordination expectations, positively impacted decision-making logic (causation and effectuation). One aspect of export market orientation, export intelligence responsiveness, has a positive effect on international performance. The results reveal that the mediating role of decision-making logic on the linkages between global mindset and international performance was insignificant. 2023-09 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/60693/1/NURUL%20ULYA%20BINTI%20ABDUL%20RAHMAN%20-%20TESIS24.pdf Rahman, Nurul Ulya Abdul (2023) The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | LC5800-5808 Distance education. Rahman, Nurul Ulya Abdul The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance |
| title | The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance |
| title_full | The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance |
| title_fullStr | The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance |
| title_full_unstemmed | The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance |
| title_short | The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance |
| title_sort | effect of global mindset and export market orientation on malaysian food industry smes towards international performance |
| topic | LC5800-5808 Distance education. |
| url | http://eprints.usm.my/60693/ http://eprints.usm.my/60693/1/NURUL%20ULYA%20BINTI%20ABDUL%20RAHMAN%20-%20TESIS24.pdf |