Determinants Influencing Behavioural Intention To Use Smart Mobile Travel Apps (Smta) Among Generations X, Y And Z

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Determinants Influencing Behavioural Intention To Use Smart Mobile Travel Apps (Smta) Among Generations X, Y And Z

The evolution of smart devices and artificial intelligence technology has shifted mobile travel apps towards smart technologies. Given the high penetration rate of smartphone use but low usage and high uninstall rate of Smart Mobile Travel Apps (SMTA); limited understanding of determinants influenc...

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Bibliographic Details
Main Author:	Sia, Yueng Hee
Format:	Thesis
Language:	English
Published:	2023
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.usm.my/60579/ http://eprints.usm.my/60579/1/Pages%20from%20SIA%20YUENG%20HEE%20-%20TESIS.pdf

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