Knowledge Transfer, Innovation, Cultural Intelligence & Firm Performance Among German Mncs Subsidiary In Malaysia

This study highlights the importance of knowledge transfer and innovation as fundamental sources of competitive advantage that improve the firm performance of subsidiaries of German multinational companies (MNCs) operating in Malaysia. The role of subsidiaries within the MNCs has changed from time t...

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Main Author: Ooi, Zheng Yao
Format: Thesis
Language:English
Published: 2023
Subjects:
Online Access:http://eprints.usm.my/60480/
http://eprints.usm.my/60480/1/24%20Pages%20from%20OOI%20ZHENG%20YAO.pdf
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author Ooi, Zheng Yao
author_facet Ooi, Zheng Yao
author_sort Ooi, Zheng Yao
building USM Institutional Repository
collection Online Access
description This study highlights the importance of knowledge transfer and innovation as fundamental sources of competitive advantage that improve the firm performance of subsidiaries of German multinational companies (MNCs) operating in Malaysia. The role of subsidiaries within the MNCs has changed from time to time. Foreign subsidiaries have benefited from innovation by generating new resources or owning assets that provide a competitive advantage to achieve targeted firm performance and successfully operate in specific locations. Following extant literature, innovation is studied in various forms, such as innovation in management, organization, marketing, and product, while knowledge transfer consists of codified versus personalized knowledge transfer. More importantly, the direction and strength of these relationships are tested using cultural intelligence as a moderating variable. In this research study, the non-probability sampling method and purposive sampling technique are applied to analyze the data, and the firm or organization is considered the unit of analysis. Using structural equation modeling in SPSS-AMOS and descriptive statistics in Microsoft Excel, this paper empirically tests the relationships between knowledge transfer, innovation, and firm performance as mediated by competitive advantage and moderated by cultural intelligence. The findings support the proposed hypotheses as applied to subsidiaries of German MNCs in the manufacturing xvii industry in Malaysia.
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spelling usm-604802024-04-30T02:54:15Z http://eprints.usm.my/60480/ Knowledge Transfer, Innovation, Cultural Intelligence & Firm Performance Among German Mncs Subsidiary In Malaysia Ooi, Zheng Yao HD28-70 Management. Industrial Management This study highlights the importance of knowledge transfer and innovation as fundamental sources of competitive advantage that improve the firm performance of subsidiaries of German multinational companies (MNCs) operating in Malaysia. The role of subsidiaries within the MNCs has changed from time to time. Foreign subsidiaries have benefited from innovation by generating new resources or owning assets that provide a competitive advantage to achieve targeted firm performance and successfully operate in specific locations. Following extant literature, innovation is studied in various forms, such as innovation in management, organization, marketing, and product, while knowledge transfer consists of codified versus personalized knowledge transfer. More importantly, the direction and strength of these relationships are tested using cultural intelligence as a moderating variable. In this research study, the non-probability sampling method and purposive sampling technique are applied to analyze the data, and the firm or organization is considered the unit of analysis. Using structural equation modeling in SPSS-AMOS and descriptive statistics in Microsoft Excel, this paper empirically tests the relationships between knowledge transfer, innovation, and firm performance as mediated by competitive advantage and moderated by cultural intelligence. The findings support the proposed hypotheses as applied to subsidiaries of German MNCs in the manufacturing xvii industry in Malaysia. 2023-04 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/60480/1/24%20Pages%20from%20OOI%20ZHENG%20YAO.pdf Ooi, Zheng Yao (2023) Knowledge Transfer, Innovation, Cultural Intelligence & Firm Performance Among German Mncs Subsidiary In Malaysia. PhD thesis, Perpustakaan Hamzah Sendut.
spellingShingle HD28-70 Management. Industrial Management
Ooi, Zheng Yao
Knowledge Transfer, Innovation, Cultural Intelligence & Firm Performance Among German Mncs Subsidiary In Malaysia
title Knowledge Transfer, Innovation, Cultural Intelligence & Firm Performance Among German Mncs Subsidiary In Malaysia
title_full Knowledge Transfer, Innovation, Cultural Intelligence & Firm Performance Among German Mncs Subsidiary In Malaysia
title_fullStr Knowledge Transfer, Innovation, Cultural Intelligence & Firm Performance Among German Mncs Subsidiary In Malaysia
title_full_unstemmed Knowledge Transfer, Innovation, Cultural Intelligence & Firm Performance Among German Mncs Subsidiary In Malaysia
title_short Knowledge Transfer, Innovation, Cultural Intelligence & Firm Performance Among German Mncs Subsidiary In Malaysia
title_sort knowledge transfer, innovation, cultural intelligence & firm performance among german mncs subsidiary in malaysia
topic HD28-70 Management. Industrial Management
url http://eprints.usm.my/60480/
http://eprints.usm.my/60480/1/24%20Pages%20from%20OOI%20ZHENG%20YAO.pdf