Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers
In China: Alternative Attractiveness
As Moderator

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Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator

This study attempts to examine the relationship between consumers’ consumption values, satisfaction and loyalty by developing a framework based on the Cognitive-Affective- Behaviour (C-A-B) model and the Theory of Consumption Values (TCV).

Bibliographic Details
Main Author:	Qi, Zhang
Format:	Thesis
Language:	English
Published:	2023
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.usm.my/60243/ http://eprints.usm.my/60243/1/ZHANG%20QI%20-%20TESIS24.pdf

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