Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator

Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator

This study attempts to examine the relationship between consumers’ consumption values, satisfaction and loyalty by developing a framework based on the Cognitive-Affective- Behaviour (C-A-B) model and the Theory of Consumption Values (TCV).

Bibliographic Details
Main Author: Qi, Zhang
Format: Thesis
Language:English
Published: 2023
Subjects:
H Social Sciences (General)
Online Access:http://eprints.usm.my/60243/
http://eprints.usm.my/60243/1/ZHANG%20QI%20-%20TESIS24.pdf
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author Qi, Zhang
author_facet Qi, Zhang
author_sort Qi, Zhang
building USM Institutional Repository
collection Online Access
description This study attempts to examine the relationship between consumers’ consumption values, satisfaction and loyalty by developing a framework based on the Cognitive-Affective- Behaviour (C-A-B) model and the Theory of Consumption Values (TCV).
first_indexed 2025-11-15T19:05:58Z
format Thesis
id usm-60243
institution Universiti Sains Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T19:05:58Z
publishDate 2023
recordtype eprints
repository_type Digital Repository
spelling usm-602432024-03-20T06:25:10Z http://eprints.usm.my/60243/ Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator Qi, Zhang H Social Sciences (General) This study attempts to examine the relationship between consumers’ consumption values, satisfaction and loyalty by developing a framework based on the Cognitive-Affective- Behaviour (C-A-B) model and the Theory of Consumption Values (TCV). 2023-02 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/60243/1/ZHANG%20QI%20-%20TESIS24.pdf Qi, Zhang (2023) Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator. PhD thesis, Universiti Sains Malaysia.
spellingShingle H Social Sciences (General)
Qi, Zhang
Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
title Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
title_full Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
title_fullStr Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
title_full_unstemmed Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
title_short Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
title_sort consumers’ consumption values, satisfaction and loyalty toward mobile payment service providers in china: alternative attractiveness as moderator
topic H Social Sciences (General)
url http://eprints.usm.my/60243/
http://eprints.usm.my/60243/1/ZHANG%20QI%20-%20TESIS24.pdf

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