Political Marketing And Barisan Nasional During The 13Th General Election (2013) In Penang

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Political Marketing And Barisan Nasional During The 13Th General Election (2013) In Penang

Nowadays, voters are viewed as becoming more mature in making decisions, adversely leading to a political tsunami in Malaysia. This scenario is unpredictable and poses challenges for political parties to gain majority support. As a result, exploring the best political marketing methods for convin...

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Bibliographic Details
Main Author:	Koay, Hean Wei
Format:	Thesis
Language:	English
Published:	2023
Subjects:	LC5800-5808 Distance education.
Online Access:	http://eprints.usm.my/60183/ http://eprints.usm.my/60183/1/24%20Pages%20from%20KOAY%20HEAN%20WEI.pdf

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