Benchmarking Methodology For International Oil Companies Based On The Hybrid Strategy And Strategic Performance

Porter's new strategy (from now on referred to as the hybrid strategy) is based on a mix of differentiation and cost leadership. The literature on hybrid strategy confirms the investigation of such a strategy is mostly limited. With the suspicion of the pure strategies (i.e., differentiation, c...

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Main Author: Al Sayed Noor, Alhamzah Malik Radhi
Format: Thesis
Language:English
Published: 2022
Subjects:
Online Access:http://eprints.usm.my/60025/
http://eprints.usm.my/60025/1/24%20Pages%20from%20ALHAMZAH%20MALIK%20RADHI%20AL%20SAYED%20NOOR.pdf
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author Al Sayed Noor, Alhamzah Malik Radhi
author_facet Al Sayed Noor, Alhamzah Malik Radhi
author_sort Al Sayed Noor, Alhamzah Malik Radhi
building USM Institutional Repository
collection Online Access
description Porter's new strategy (from now on referred to as the hybrid strategy) is based on a mix of differentiation and cost leadership. The literature on hybrid strategy confirms the investigation of such a strategy is mostly limited. With the suspicion of the pure strategies (i.e., differentiation, cost leadership, and focus) are active in strategic performance. Several open issues and challenges facing the implementation of a hybrid strategy and not been observed yet. This study aims to explore the influence of the context factors for the hybrid strategy on the strategic performance through the mediating variable, the content factors for the hybrid strategy. In addition, the researcher explores the strength of the relationship between the content factors for the hybrid strategy and the strategic performance through the interaction of readiness for change. To this end, this study completes the previous literature with a combination of the partial least squares structural equation modeling (PLS-SEM) and multicriteria decision-making (MCDM). Thus, the MCDM (i.e., best-worst-method [BWM] and vlsekriterijumska optimizcija i kaompromisno resenje [VIKOR]) are effective approachs to solving the problem of complexity and evaluation (i.e., multiple evaluation criteria, important criteria, and data variation).
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spelling usm-600252024-02-28T06:47:15Z http://eprints.usm.my/60025/ Benchmarking Methodology For International Oil Companies Based On The Hybrid Strategy And Strategic Performance Al Sayed Noor, Alhamzah Malik Radhi HD28-70 Management. Industrial Management Porter's new strategy (from now on referred to as the hybrid strategy) is based on a mix of differentiation and cost leadership. The literature on hybrid strategy confirms the investigation of such a strategy is mostly limited. With the suspicion of the pure strategies (i.e., differentiation, cost leadership, and focus) are active in strategic performance. Several open issues and challenges facing the implementation of a hybrid strategy and not been observed yet. This study aims to explore the influence of the context factors for the hybrid strategy on the strategic performance through the mediating variable, the content factors for the hybrid strategy. In addition, the researcher explores the strength of the relationship between the content factors for the hybrid strategy and the strategic performance through the interaction of readiness for change. To this end, this study completes the previous literature with a combination of the partial least squares structural equation modeling (PLS-SEM) and multicriteria decision-making (MCDM). Thus, the MCDM (i.e., best-worst-method [BWM] and vlsekriterijumska optimizcija i kaompromisno resenje [VIKOR]) are effective approachs to solving the problem of complexity and evaluation (i.e., multiple evaluation criteria, important criteria, and data variation). 2022-11 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/60025/1/24%20Pages%20from%20ALHAMZAH%20MALIK%20RADHI%20AL%20SAYED%20NOOR.pdf Al Sayed Noor, Alhamzah Malik Radhi (2022) Benchmarking Methodology For International Oil Companies Based On The Hybrid Strategy And Strategic Performance. PhD thesis, Perpustakaan Hamzah Sendut.
spellingShingle HD28-70 Management. Industrial Management
Al Sayed Noor, Alhamzah Malik Radhi
Benchmarking Methodology For International Oil Companies Based On The Hybrid Strategy And Strategic Performance
title Benchmarking Methodology For International Oil Companies Based On The Hybrid Strategy And Strategic Performance
title_full Benchmarking Methodology For International Oil Companies Based On The Hybrid Strategy And Strategic Performance
title_fullStr Benchmarking Methodology For International Oil Companies Based On The Hybrid Strategy And Strategic Performance
title_full_unstemmed Benchmarking Methodology For International Oil Companies Based On The Hybrid Strategy And Strategic Performance
title_short Benchmarking Methodology For International Oil Companies Based On The Hybrid Strategy And Strategic Performance
title_sort benchmarking methodology for international oil companies based on the hybrid strategy and strategic performance
topic HD28-70 Management. Industrial Management
url http://eprints.usm.my/60025/
http://eprints.usm.my/60025/1/24%20Pages%20from%20ALHAMZAH%20MALIK%20RADHI%20AL%20SAYED%20NOOR.pdf