A Model For The Fuzzy Front End Of New Product Development Process
In general, New Product Development (NPD) methodology can be broken down into five phases, Strategic Planning. Idea Generation, Pretechnical Evaluation, Technical Development, and Commercialization. The first three steps are known as the front end and the last two are known as the back-end of the...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | http://eprints.usm.my/59467/ http://eprints.usm.my/59467/1/24%20Pages%20from%2000001589189.pdf |
| _version_ | 1848884178882396160 |
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| author | Abd Rahman, Md Nizam |
| author_facet | Abd Rahman, Md Nizam |
| author_sort | Abd Rahman, Md Nizam |
| building | USM Institutional Repository |
| collection | Online Access |
| description | In general, New Product Development (NPD) methodology can be broken down into five
phases, Strategic Planning. Idea Generation, Pretechnical Evaluation, Technical
Development, and Commercialization. The first three steps are known as the front end and
the last two are known as the back-end of the NPD methodology. The scope of this
research work is limited to the first two steps of the NPD methodology, which are strategic
planning and idea generation. The objectives of this research work are I) to piece together
the various steps required in executing strategic planning process to ensure its effectiveness
and 2) to define guidelines in selecting idea generation techniques that are suitable for a
given set of conditions. Through analyzing case studies on thirty cornpapies that have
been proven successful in NPD programs, the main factors that have significant impact on
the success of NPD strategic planning process are verified and guidelines for selecting
suitable idea generation techniques for a given set of conditions are developed. |
| first_indexed | 2025-11-15T19:02:35Z |
| format | Thesis |
| id | usm-59467 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T19:02:35Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-594672023-10-11T01:29:19Z http://eprints.usm.my/59467/ A Model For The Fuzzy Front End Of New Product Development Process Abd Rahman, Md Nizam TJ1-1570 Mechanical engineering and machinery In general, New Product Development (NPD) methodology can be broken down into five phases, Strategic Planning. Idea Generation, Pretechnical Evaluation, Technical Development, and Commercialization. The first three steps are known as the front end and the last two are known as the back-end of the NPD methodology. The scope of this research work is limited to the first two steps of the NPD methodology, which are strategic planning and idea generation. The objectives of this research work are I) to piece together the various steps required in executing strategic planning process to ensure its effectiveness and 2) to define guidelines in selecting idea generation techniques that are suitable for a given set of conditions. Through analyzing case studies on thirty cornpapies that have been proven successful in NPD programs, the main factors that have significant impact on the success of NPD strategic planning process are verified and guidelines for selecting suitable idea generation techniques for a given set of conditions are developed. 2016-01 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/59467/1/24%20Pages%20from%2000001589189.pdf Abd Rahman, Md Nizam (2016) A Model For The Fuzzy Front End Of New Product Development Process. Masters thesis, Perpustakaan Hamzah Sendut. |
| spellingShingle | TJ1-1570 Mechanical engineering and machinery Abd Rahman, Md Nizam A Model For The Fuzzy Front End Of New Product Development Process |
| title | A Model For The Fuzzy Front End Of New Product Development Process |
| title_full | A Model For The Fuzzy Front End Of New Product Development Process |
| title_fullStr | A Model For The Fuzzy Front End Of New Product Development Process |
| title_full_unstemmed | A Model For The Fuzzy Front End Of New Product Development Process |
| title_short | A Model For The Fuzzy Front End Of New Product Development Process |
| title_sort | model for the fuzzy front end of new product development process |
| topic | TJ1-1570 Mechanical engineering and machinery |
| url | http://eprints.usm.my/59467/ http://eprints.usm.my/59467/1/24%20Pages%20from%2000001589189.pdf |