The Effect Of Online Business Resources And Capabilities On Business Performance In Malaysian Fashion Industry
The advancement of information technology in addition with internet access has revolutionized trades which involve buying and selling of goods and services in the virtual platform. The government has been striving to boost online business establishments and this effort is rising in Malaysia. Neve...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Online Access: | http://eprints.usm.my/59162/ http://eprints.usm.my/59162/1/TEO%20SHAO%20ZHEN%20-%20TESIS%20cut.pdf |
| _version_ | 1848884102519848960 |
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| author | Teo, Shao Zhen |
| author_facet | Teo, Shao Zhen |
| author_sort | Teo, Shao Zhen |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The advancement of information technology in addition with internet access
has revolutionized trades which involve buying and selling of goods and services in
the virtual platform. The government has been striving to boost online business
establishments and this effort is rising in Malaysia. Nevertheless, it was discovered
that there was only 6.3% contribution by online business market in terms of the gross
value added to the gross domestic product (GDP) in the year 2017 although the
government has been striving to establish online business in Malaysia. Grounded on
Resource-Based View (RBV) theory and Dynamic Capability View (DCV) theory,
the current research examined the effect of online business resources (relational
resources, financial resources and human capital) and online business capabilities
(digital marketing capability, CRM capability and IT capability) on online business
performance. Besides that, the direct relationship between online business resources
and online business capabilities were also been tested. In addition, this study also
investigated whether firm competitiveness mediates the relationship between online
business capabilities and online business performance. Using a purposive sampling
technique, data was obtained from 98 online business in Malaysian fashion industry,
including apparel, footwear and accessories sectors. The data was analysed using
Partial Least Squares structural equation modelling (PLS-SEM). Results discovered
that there was relationship existed between some aspects of online business resources
and online business capabilities. According to the results, financial resources only
have positive and significant effect to IT capability. |
| first_indexed | 2025-11-15T19:01:22Z |
| format | Thesis |
| id | usm-59162 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T19:01:22Z |
| publishDate | 2022 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-591622023-08-17T03:21:47Z http://eprints.usm.my/59162/ The Effect Of Online Business Resources And Capabilities On Business Performance In Malaysian Fashion Industry Teo, Shao Zhen HG1-9999 Finance The advancement of information technology in addition with internet access has revolutionized trades which involve buying and selling of goods and services in the virtual platform. The government has been striving to boost online business establishments and this effort is rising in Malaysia. Nevertheless, it was discovered that there was only 6.3% contribution by online business market in terms of the gross value added to the gross domestic product (GDP) in the year 2017 although the government has been striving to establish online business in Malaysia. Grounded on Resource-Based View (RBV) theory and Dynamic Capability View (DCV) theory, the current research examined the effect of online business resources (relational resources, financial resources and human capital) and online business capabilities (digital marketing capability, CRM capability and IT capability) on online business performance. Besides that, the direct relationship between online business resources and online business capabilities were also been tested. In addition, this study also investigated whether firm competitiveness mediates the relationship between online business capabilities and online business performance. Using a purposive sampling technique, data was obtained from 98 online business in Malaysian fashion industry, including apparel, footwear and accessories sectors. The data was analysed using Partial Least Squares structural equation modelling (PLS-SEM). Results discovered that there was relationship existed between some aspects of online business resources and online business capabilities. According to the results, financial resources only have positive and significant effect to IT capability. 2022-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/59162/1/TEO%20SHAO%20ZHEN%20-%20TESIS%20cut.pdf Teo, Shao Zhen (2022) The Effect Of Online Business Resources And Capabilities On Business Performance In Malaysian Fashion Industry. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HG1-9999 Finance Teo, Shao Zhen The Effect Of Online Business Resources And Capabilities On Business Performance In Malaysian Fashion Industry |
| title | The Effect Of Online Business
Resources And Capabilities On Business
Performance In Malaysian Fashion
Industry |
| title_full | The Effect Of Online Business
Resources And Capabilities On Business
Performance In Malaysian Fashion
Industry |
| title_fullStr | The Effect Of Online Business
Resources And Capabilities On Business
Performance In Malaysian Fashion
Industry |
| title_full_unstemmed | The Effect Of Online Business
Resources And Capabilities On Business
Performance In Malaysian Fashion
Industry |
| title_short | The Effect Of Online Business
Resources And Capabilities On Business
Performance In Malaysian Fashion
Industry |
| title_sort | effect of online business
resources and capabilities on business
performance in malaysian fashion
industry |
| topic | HG1-9999 Finance |
| url | http://eprints.usm.my/59162/ http://eprints.usm.my/59162/1/TEO%20SHAO%20ZHEN%20-%20TESIS%20cut.pdf |