Exploring Consumers’ Subconscious Response On Marketing Mix Towards Green And Non-green Products:A Neuromarketing Approach

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Exploring Consumers’ Subconscious Response On Marketing Mix Towards Green And Non-green Products:A Neuromarketing Approach

Marketing is the core of a business and the primary goal of marketing is to bring the products to the target market. Traditional products characteristics such as Product, Price, Promotion and Place are the most important attributes when consumers consider when making a purchase decision. However,...

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Bibliographic Details
Main Author:	Mansor, Aida Azlina
Format:	Thesis
Language:	English
Published:	2019
Subjects:	HG1-9999 Finance
Online Access:	http://eprints.usm.my/55839/ http://eprints.usm.my/55839/1/AIDA%20AZLINA%20BINTI%20MANSOR24.pdf

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