Corporate Social Responsibility In The Context Of Sarawak Digital Economy: An Organisational Sensemaking Analysis In Malaysia
Corporate Social Responsibility (CSR) has proven to be one of the innovative mechanism that has been extensively used by authorities and organisations around the globe in tackling and coping with social challenges and economic pursuits. This research takes on the pioneering attempt in analysing t...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Online Access: | http://eprints.usm.my/55083/ http://eprints.usm.my/55083/1/DAYANG%20AIZZA%20MAISHA%20-%20Thesis.pdf |
| _version_ | 1848882983137705984 |
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| author | Ahmad, Dayang Aizza Maisha Abang |
| author_facet | Ahmad, Dayang Aizza Maisha Abang |
| author_sort | Ahmad, Dayang Aizza Maisha Abang |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Corporate Social Responsibility (CSR) has proven to be one of the innovative
mechanism that has been extensively used by authorities and organisations around the
globe in tackling and coping with social challenges and economic pursuits. This
research takes on the pioneering attempt in analysing the CSR sensemaking process of
an organisation’s adaptive and context-related approach to accommodating the
emphasis and direction of the Sarawak Digital Economy (SDE) environment. The
conduct of this study is developed upon three objectives; that is 1) to interpret the
Organisation’s CSR; 2) to analyse the Organisation’s sensemaking process of CSR in
response to the implementation of SDE; 3) to interpret the Organisation’s CSR in the
context of SDE. For this purpose, a single case study approach is applied in analysing
the Sarawak Information Systems Sdn. Bhd. (SAINS) long-standing CSR programme;
in which is prominently known for its contribution in bridging digital divide and
improving the socioeconomic development gap between the rural and urban populace
in Sarawak. Centred upon the use of Weick’s (1995) Sensemaking properties and
Carroll’s (1991) CSR Pyramid; findings from the in-depth interview, focus groups and
document analysis have contributed in redefining Carroll’s four-part components and
the placement of priorities based on the perceived importance assigned by the
organisation understudy (i.e. ‘philanthropic’ being the most important, followed by
economic, legal, and ethical). |
| first_indexed | 2025-11-15T18:43:35Z |
| format | Thesis |
| id | usm-55083 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:43:35Z |
| publishDate | 2021 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-550832022-10-03T07:57:58Z http://eprints.usm.my/55083/ Corporate Social Responsibility In The Context Of Sarawak Digital Economy: An Organisational Sensemaking Analysis In Malaysia Ahmad, Dayang Aizza Maisha Abang P87-96 Communication. Mass media Corporate Social Responsibility (CSR) has proven to be one of the innovative mechanism that has been extensively used by authorities and organisations around the globe in tackling and coping with social challenges and economic pursuits. This research takes on the pioneering attempt in analysing the CSR sensemaking process of an organisation’s adaptive and context-related approach to accommodating the emphasis and direction of the Sarawak Digital Economy (SDE) environment. The conduct of this study is developed upon three objectives; that is 1) to interpret the Organisation’s CSR; 2) to analyse the Organisation’s sensemaking process of CSR in response to the implementation of SDE; 3) to interpret the Organisation’s CSR in the context of SDE. For this purpose, a single case study approach is applied in analysing the Sarawak Information Systems Sdn. Bhd. (SAINS) long-standing CSR programme; in which is prominently known for its contribution in bridging digital divide and improving the socioeconomic development gap between the rural and urban populace in Sarawak. Centred upon the use of Weick’s (1995) Sensemaking properties and Carroll’s (1991) CSR Pyramid; findings from the in-depth interview, focus groups and document analysis have contributed in redefining Carroll’s four-part components and the placement of priorities based on the perceived importance assigned by the organisation understudy (i.e. ‘philanthropic’ being the most important, followed by economic, legal, and ethical). 2021-06 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/55083/1/DAYANG%20AIZZA%20MAISHA%20-%20Thesis.pdf Ahmad, Dayang Aizza Maisha Abang (2021) Corporate Social Responsibility In The Context Of Sarawak Digital Economy: An Organisational Sensemaking Analysis In Malaysia. PhD thesis, Perpustakaan Hamzah Sendut. |
| spellingShingle | P87-96 Communication. Mass media Ahmad, Dayang Aizza Maisha Abang Corporate Social Responsibility In The Context Of Sarawak Digital Economy: An Organisational Sensemaking Analysis In Malaysia |
| title | Corporate Social Responsibility In
The Context Of Sarawak Digital
Economy: An Organisational
Sensemaking Analysis In Malaysia |
| title_full | Corporate Social Responsibility In
The Context Of Sarawak Digital
Economy: An Organisational
Sensemaking Analysis In Malaysia |
| title_fullStr | Corporate Social Responsibility In
The Context Of Sarawak Digital
Economy: An Organisational
Sensemaking Analysis In Malaysia |
| title_full_unstemmed | Corporate Social Responsibility In
The Context Of Sarawak Digital
Economy: An Organisational
Sensemaking Analysis In Malaysia |
| title_short | Corporate Social Responsibility In
The Context Of Sarawak Digital
Economy: An Organisational
Sensemaking Analysis In Malaysia |
| title_sort | corporate social responsibility in
the context of sarawak digital
economy: an organisational
sensemaking analysis in malaysia |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/55083/ http://eprints.usm.my/55083/1/DAYANG%20AIZZA%20MAISHA%20-%20Thesis.pdf |