Effects Of Sensory Marketing
On Customer’s Future
Behavioral Intentions
In Casual Dining Restaurant

QR Code

Effects Of Sensory Marketing On Customer’s Future Behavioral Intentions In Casual Dining Restaurant

The trend of eating out in Malaysia has led to the growth of this industry supported by the other emerging trends such as higher income and higher population especially in urban area. In relation to the above matter, several theories and concepts been tested and applied to the market to compete in t...

Full description

Bibliographic Details
Main Author:	Sulaiman, Suria
Format:	Thesis
Language:	English
Published:	2020
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/54854/ http://eprints.usm.my/54854/1/SURIA%20BINTI%20SULAIMAN%20-%20TESIS%20CUT.pdf

Similar Items

Customer revisit intention towards casual dining restaurants in Klang valley, Malaysia
by: Lim, Wai Yin
Published: (2019)

Antecedents of behavioural intention and prioritization of restaurant attributes affecting customer satisfaction at casual dining restaurants in the Klang Valley, Malaysia
by: Ebrahimian, Mahshid
Published: (2019)

Service quality and customer satisfaction in relationship in casual western dining restaurants in Malaysia
by: Saad, Mazni, et al.
Published: (2019)

Predictors of intention to stay for employees of casual dining restaurant in Klang Valley area
by: Mohamad Nashuki, Nasyira, et al.
Published: (2014)

Influence of restaurant attributes towards perceived value and customer overall satisfaction at casual dining restaurants in Klang Valley
by: Ahmad, Faridah, et al.
Published: (2017)

Predictors of Intention to leave a job for employees of casual dining restaurant in Klang Valley, Malaysia
by: Mohd Nasir, Nur Nadirah, et al.
Published: (2019)

Influence of environmental value, environment leadership, stakeholders’ participations on green service delivery and sustainability performance among casual dining restaurants
by: Nawang Mustapen, Rosini
Published: (2021)

Risk return and cost of equity of small and large casual-dining restaurants
by: Madanoglu, M., et al.
Published: (2008)

Assessing the use of linear regression analysis in examining service quality and customer satisfaction relationship in premium casual restaurants (PCR) in Subang Jaya (Klang Valley) Malaysia
by: Saad, Mazni, et al.
Published: (2020)

Job satisfaction and job-hopping behaviour among employees of casual dining restaurant / Nathalie Joan Jules, Hazrina Ghazali and Mohhidin Othman
by: Jules, Nathalie Joan, et al.
Published: (2017)

Exploring job hopping behavior among managers of casual dining restaurants in Klang Valley Area, Malaysia
by: Ghazali, Hazrina, et al.
Published: (2020)

Job satisfaction and job-hopping behaviour among employees of casual dining restaurant
by: Jules, Nathalie Joan, et al.
Published: (2017)

Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia
by: Ahmad, Faridah, et al.
Published: (2015)

Perceived level of stress among casual dining restaurant employees in Klang Valley, Malaysia
by: Amran, Farah Wahida, et al.
Published: (2018)

Determinants Of Success Of Food Restaurant Franchising
by: Ooi, Ah Yook
Published: (2002)

Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants
by: Xie, Tian
Published: (2013)

Influence of perceived organisational support and supervisor support, and organisational commitment on casual dining restaurant employees’ intention to leave or stay
by: Mohamad Nashuki, Nasyira
Published: (2015)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
by: Abdelaziz, Kesmat Mohamed Elsayed
Published: (2022)

Knowledge management and business performance of casual dining restaurants in Malaysia
by: Othman, Abdul Rahim, et al.
Published: (2012)

Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages
by: Chuah, Hui Wen
Published: (2019)

The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia
by: Othman, Bestoon Abdulmaged, et al.
Published: (2021)

A study of risk taking behavior in Malaysian stock market
by: Sahul Hamid, Fazelina
Published: (2007)

Knowledge management and profitability of the casual dining restaurant in Malaysia
by: Othman, Abdul Rahim
Published: (2008)

Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity
by: Vahdati, Hojjat, et al.
Published: (2016)

Turnover Intentions and Political Influence Behavior : A Test Of Fight/Flight Responses to Organizational Injustice
by: A. Ansari, Mahfooz
Published: (2005)

The Effect Of Protean Career Orientation On Teachers’ Intention To Quit With Mediation Of Perceived Marketability In Karachi
by: Khan, Hira
Published: (2020)

Casual Dining Restaurant Queue Management System to Optimize Decision Making in Table Seating Arrangement
by: Ramasamy, R Kanesaraj, et al.
Published: (2018)

Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
by: Irma Nilasari, Irma Nilasari
Published: (2016)

The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits
by: Mohammad Iranmanesh, Mohammad Iranmanesh
Published: (2016)

The Significant Contribution Of Islamic Relationship Marketing Practice In Malaysian Takaful Industry Towards Determining Customer Gratitude, Trust, And Commitment
by: Che Mohd Salleh, Marhanum
Published: (2016)

The Contribution Of Perceived Firm Marketing Innovation Initiatives To Customer Perceived Value And Loyalty: Does Switching Experience Really Matter?
by: Hui, Stephanie Wen Chuah, et al.
Published: (2016)

The Impact Of Service Quality On Loyalty Intention And Customer Satisfaction: The Moderating Effect Of Price Fairness And Switching Cost Of Prepaid Mobile Phone Users In Thailand
by: Srikanjanarak, Saowanee
Published: (2010)

Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia
by: Chean, Kok Soong
Published: (2016)

A Comprehensive Model Linking Human Resource Management Practices And Service-Oriented Organizational Citizenship Behaviors Of Customer-Contact Hotel Employees In Malaysia
by: Nasurdin, Aizzat Mohd., et al.
Published: (2015)

Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management
by: Tan, Soo Leong
Published: (2008)

Factors Influencing Customer Satisfaction: A Study on Quick Service Restaurant in Sabak Bernam, Selangor
by: Nurul Ashykin, Abd Aziz, et al.
Published: (2023)

Strategic Marketing Practices Of High Performing Malaysian Firms
by: Hassan, Faridah, et al.
Published: (1996)

The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
by: Nadia Farhana, Nadia Farhana
Published: (2017)

Student’s Perceived Service Quality and Satisfaction: The Case of Dining Environment at INTI International University
by: Hung, Hwee Li
Published: (2010)

Casual Talk 100 years Cooperatives Movement with KSU KUSKOP
by: Nor Salwana, Mohammad Idris
Published: (2023)