Advertising Strategies In Malaysian Advertisements

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Advertising Strategies In Malaysian Advertisements

This research involves the study of strategies used by advertisers in their advertisements on television, newspapers, magazines in our country. Advertisements, as we know are part and parcel of our lives. We are exposed to advertisements everywhere we go, educating us about services and institution...

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Bibliographic Details
Main Author:	Vasudevan, Chellammal
Format:	Monograph
Language:	English
Published:	Universiti Sains Malaysia 1983
Subjects:	B1-5802 Philosophy (General)
Online Access:	http://eprints.usm.my/54290/ http://eprints.usm.my/54290/1/mono%20advertising%20strategies%20cut.pdf

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