Advertising Strategies In Malaysian Advertisements
This research involves the study of strategies used by advertisers in their advertisements on television, newspapers, magazines in our country. Advertisements, as we know are part and parcel of our lives. We are exposed to advertisements everywhere we go, educating us about services and institution...
| Main Author: | |
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Sains Malaysia
1983
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| Subjects: | |
| Online Access: | http://eprints.usm.my/54290/ http://eprints.usm.my/54290/1/mono%20advertising%20strategies%20cut.pdf |
| _version_ | 1848882762842374144 |
|---|---|
| author | Vasudevan, Chellammal |
| author_facet | Vasudevan, Chellammal |
| author_sort | Vasudevan, Chellammal |
| building | USM Institutional Repository |
| collection | Online Access |
| description | This research involves the study of strategies used
by advertisers in their advertisements on television, newspapers, magazines in our country. Advertisements, as we know are part and parcel of our lives. We are exposed to advertisements everywhere we go, educating us about services and institutions, informing us about products and the benefits one can derive
by using them. |
| first_indexed | 2025-11-15T18:40:04Z |
| format | Monograph |
| id | usm-54290 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:40:04Z |
| publishDate | 1983 |
| publisher | Universiti Sains Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-542902022-08-24T08:40:01Z http://eprints.usm.my/54290/ Advertising Strategies In Malaysian Advertisements Vasudevan, Chellammal B1-5802 Philosophy (General) This research involves the study of strategies used by advertisers in their advertisements on television, newspapers, magazines in our country. Advertisements, as we know are part and parcel of our lives. We are exposed to advertisements everywhere we go, educating us about services and institutions, informing us about products and the benefits one can derive by using them. Universiti Sains Malaysia 1983 Monograph NonPeerReviewed application/pdf en http://eprints.usm.my/54290/1/mono%20advertising%20strategies%20cut.pdf Vasudevan, Chellammal (1983) Advertising Strategies In Malaysian Advertisements. Project Report. Universiti Sains Malaysia. (Submitted) |
| spellingShingle | B1-5802 Philosophy (General) Vasudevan, Chellammal Advertising Strategies In Malaysian Advertisements |
| title | Advertising Strategies In Malaysian Advertisements |
| title_full | Advertising Strategies In Malaysian Advertisements |
| title_fullStr | Advertising Strategies In Malaysian Advertisements |
| title_full_unstemmed | Advertising Strategies In Malaysian Advertisements |
| title_short | Advertising Strategies In Malaysian Advertisements |
| title_sort | advertising strategies in malaysian advertisements |
| topic | B1-5802 Philosophy (General) |
| url | http://eprints.usm.my/54290/ http://eprints.usm.my/54290/1/mono%20advertising%20strategies%20cut.pdf |