Pedagogical Factors Influencing Training And Its Impact Towards Performance Among E-Commerce Entrepreneurs In Malaysia: Role Of Competencies As Moderator

Training is often seen as an effective tool to enable e-commerce entrepreneurs to create, develop, and enhance their knowledge or skills in creating good performance in terms of managing digital business. While many entrepreneurial training centres offer e-commerce programmes in Malaysia, however...

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Main Author: Nasr, Noornasirah
Format: Thesis
Language:English
Published: 2020
Subjects:
Online Access:http://eprints.usm.my/54067/
http://eprints.usm.my/54067/1/Noornasirah%20Binti%20Nasri.pdf
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author Nasr, Noornasirah
author_facet Nasr, Noornasirah
author_sort Nasr, Noornasirah
building USM Institutional Repository
collection Online Access
description Training is often seen as an effective tool to enable e-commerce entrepreneurs to create, develop, and enhance their knowledge or skills in creating good performance in terms of managing digital business. While many entrepreneurial training centres offer e-commerce programmes in Malaysia, however, the quality and usability of the training programmes are still a critical issue, where serious attention should be given. Hence, it is a vital need to study pedagogical factors that contribute to effective and relevant training in the segment of e-commerce entrepreneurs in Malaysia. This study is based on the Instructional Transaction Theory and Human Capital Theory. Thus, a holistic research model was built to study the pedagogical influence on training in the context of e-commerce entrepreneurs attending training at training centres offering ecommerce related programmes in Malaysia. This study also reviews the impact on the relationship between training and performance of entrepreneurs in operating their ecommerce business. Entrepreneur competency level is applied to understand the moderating effect between training and performance. Data were collected from 200 ecommerce entrepreneurs who attended training sessions in training centres offering ecommerce programmes in Malaysia through self-delivered surveys and online surveys involving five states: Selangor, Kuala Lumpur, Johor, Melaka, and Pulau Pinang. The collected data were analyzed using SPSS (Version 23) and SmartPLS (Versi 3.0) to test the proposed research hypotheses.
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format Thesis
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institution Universiti Sains Malaysia
institution_category Local University
language English
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publishDate 2020
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spelling usm-540672022-08-15T04:32:42Z http://eprints.usm.my/54067/ Pedagogical Factors Influencing Training And Its Impact Towards Performance Among E-Commerce Entrepreneurs In Malaysia: Role Of Competencies As Moderator Nasr, Noornasirah HF5001-6182 Business Training is often seen as an effective tool to enable e-commerce entrepreneurs to create, develop, and enhance their knowledge or skills in creating good performance in terms of managing digital business. While many entrepreneurial training centres offer e-commerce programmes in Malaysia, however, the quality and usability of the training programmes are still a critical issue, where serious attention should be given. Hence, it is a vital need to study pedagogical factors that contribute to effective and relevant training in the segment of e-commerce entrepreneurs in Malaysia. This study is based on the Instructional Transaction Theory and Human Capital Theory. Thus, a holistic research model was built to study the pedagogical influence on training in the context of e-commerce entrepreneurs attending training at training centres offering ecommerce related programmes in Malaysia. This study also reviews the impact on the relationship between training and performance of entrepreneurs in operating their ecommerce business. Entrepreneur competency level is applied to understand the moderating effect between training and performance. Data were collected from 200 ecommerce entrepreneurs who attended training sessions in training centres offering ecommerce programmes in Malaysia through self-delivered surveys and online surveys involving five states: Selangor, Kuala Lumpur, Johor, Melaka, and Pulau Pinang. The collected data were analyzed using SPSS (Version 23) and SmartPLS (Versi 3.0) to test the proposed research hypotheses. 2020-04 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/54067/1/Noornasirah%20Binti%20Nasri.pdf Nasr, Noornasirah (2020) Pedagogical Factors Influencing Training And Its Impact Towards Performance Among E-Commerce Entrepreneurs In Malaysia: Role Of Competencies As Moderator. PhD thesis, Perpustakaan Hamzah Sendut.
spellingShingle HF5001-6182 Business
Nasr, Noornasirah
Pedagogical Factors Influencing Training And Its Impact Towards Performance Among E-Commerce Entrepreneurs In Malaysia: Role Of Competencies As Moderator
title Pedagogical Factors Influencing Training And Its Impact Towards Performance Among E-Commerce Entrepreneurs In Malaysia: Role Of Competencies As Moderator
title_full Pedagogical Factors Influencing Training And Its Impact Towards Performance Among E-Commerce Entrepreneurs In Malaysia: Role Of Competencies As Moderator
title_fullStr Pedagogical Factors Influencing Training And Its Impact Towards Performance Among E-Commerce Entrepreneurs In Malaysia: Role Of Competencies As Moderator
title_full_unstemmed Pedagogical Factors Influencing Training And Its Impact Towards Performance Among E-Commerce Entrepreneurs In Malaysia: Role Of Competencies As Moderator
title_short Pedagogical Factors Influencing Training And Its Impact Towards Performance Among E-Commerce Entrepreneurs In Malaysia: Role Of Competencies As Moderator
title_sort pedagogical factors influencing training and its impact towards performance among e-commerce entrepreneurs in malaysia: role of competencies as moderator
topic HF5001-6182 Business
url http://eprints.usm.my/54067/
http://eprints.usm.my/54067/1/Noornasirah%20Binti%20Nasri.pdf