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Influence Of Islamic Branding On Brand Resonance Of Nestlé: A Comparative Study Between Malaysia And Pakistan

The Muslim consumer market has recently emerged as an attractive consumer market for global brands due to their growing numbers and purchasing power. However, the brands targeting Muslim consumers occasionally face various forms of anti-consumption behaviours stemming from perceived brand-religio...

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Bibliographic Details
Main Author:	Bukhari, Syeda Nazish Zahra
Format:	Thesis
Language:	English
Published:	2021
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/52725/ http://eprints.usm.my/52725/1/SYEDA%20NAZISH%20ZAHRA%20BUKHARI.pdf

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