Facial care products : an explorative study of consumer purchase intention using FMRI

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Facial care products : an explorative study of consumer purchase intention using FMRI

Introduction: Facial care products are quickly expanding in terms of market size and global coverage, there are crucial needs for a better knowledge of consumer purchasing behaviors. The research model that was studied was a simplified form of the planned behavior theory. The Theory of Planned Be...

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Bibliographic Details
Main Author:	Md Sallehan, Syazwani
Format:	Thesis
Language:	English
Published:	2021
Subjects:	R Medicine
Online Access:	http://eprints.usm.my/52606/ http://eprints.usm.my/52606/1/Syazwani-24%20pages.pdf

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