The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian
The primary objective of this study has been to identify the antecedents of electronic Word-of-Mouth (eWOM) in the context of online airline ticket purchase by Malaysian consumers. In addition, this study also seeks to examine the relationship between eWOM and purchase intention and to propose a res...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Online Access: | http://eprints.usm.my/52588/ http://eprints.usm.my/52588/1/Pages%20from%20ii-Final%20Thesis%20Submission.pdf |
| _version_ | 1848882297041846272 |
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| author | Lunyai, Janifer |
| author_facet | Lunyai, Janifer |
| author_sort | Lunyai, Janifer |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The primary objective of this study has been to identify the antecedents of electronic Word-of-Mouth (eWOM) in the context of online airline ticket purchase by Malaysian consumers. In addition, this study also seeks to examine the relationship between eWOM and purchase intention and to propose a research model for the antecedents of eWOM and its impact on purchase intention. S-O-R Model and ELM Model were adopted as the referent theory for this study. The research model was examined by employing survey questionnaire method obtained from 530 Malaysian consumers through mall-intercept method. |
| first_indexed | 2025-11-15T18:32:40Z |
| format | Thesis |
| id | usm-52588 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:32:40Z |
| publishDate | 2020 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-525882022-05-25T08:36:28Z http://eprints.usm.my/52588/ The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian Lunyai, Janifer HF5001-6182 Business The primary objective of this study has been to identify the antecedents of electronic Word-of-Mouth (eWOM) in the context of online airline ticket purchase by Malaysian consumers. In addition, this study also seeks to examine the relationship between eWOM and purchase intention and to propose a research model for the antecedents of eWOM and its impact on purchase intention. S-O-R Model and ELM Model were adopted as the referent theory for this study. The research model was examined by employing survey questionnaire method obtained from 530 Malaysian consumers through mall-intercept method. 2020-11 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/52588/1/Pages%20from%20ii-Final%20Thesis%20Submission.pdf Lunyai, Janifer (2020) The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Lunyai, Janifer The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian |
| title | The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian |
| title_full | The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian |
| title_fullStr | The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian |
| title_full_unstemmed | The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian |
| title_short | The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian |
| title_sort | impact of antecedents and outcome of electronic word-of-mouth on online airline tickets purchase intention by malaysian |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/52588/ http://eprints.usm.my/52588/1/Pages%20from%20ii-Final%20Thesis%20Submission.pdf |