The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator
The constant shift experienced in the business realm has always affected the academic domain. In order to stay competitive, being proactive is in essence. The term ‘proactive behaviour’ has garnered much attention from scholars since the past two decades due to its significantly positive effect on w...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2020
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/52585/ http://eprints.usm.my/52585/1/Pages%20from%20CHEAH%20CHEW%20SZE%20-%20TESIS.pdf |
| _version_ | 1848882296303648768 |
|---|---|
| author | Cheah, Chew Sze |
| author_facet | Cheah, Chew Sze |
| author_sort | Cheah, Chew Sze |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The constant shift experienced in the business realm has always affected the academic domain. In order to stay competitive, being proactive is in essence. The term ‘proactive behaviour’ has garnered much attention from scholars since the past two decades due to its significantly positive effect on work. In light of the academic community, this very concept, nonetheless, has remained untapped; thus the pressing need for rigorous seminal studies to validate proactive behaviour in this academic context. In line with the strong belief in fabulous brand held by the management, universities are expected to attract not only students, but also multiple talents to enhance their performances |
| first_indexed | 2025-11-15T18:32:39Z |
| format | Thesis |
| id | usm-52585 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:32:39Z |
| publishDate | 2020 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-525852022-05-25T08:23:26Z http://eprints.usm.my/52585/ The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator Cheah, Chew Sze HF5001-6182 Business The constant shift experienced in the business realm has always affected the academic domain. In order to stay competitive, being proactive is in essence. The term ‘proactive behaviour’ has garnered much attention from scholars since the past two decades due to its significantly positive effect on work. In light of the academic community, this very concept, nonetheless, has remained untapped; thus the pressing need for rigorous seminal studies to validate proactive behaviour in this academic context. In line with the strong belief in fabulous brand held by the management, universities are expected to attract not only students, but also multiple talents to enhance their performances 2020-10 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/52585/1/Pages%20from%20CHEAH%20CHEW%20SZE%20-%20TESIS.pdf Cheah, Chew Sze (2020) The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Cheah, Chew Sze The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator |
| title | The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator |
| title_full | The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator |
| title_fullStr | The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator |
| title_full_unstemmed | The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator |
| title_short | The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator |
| title_sort | influence of employer branding on proactive work behaviour among academicians in private higher education institutions: work engagement as a mediator |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/52585/ http://eprints.usm.my/52585/1/Pages%20from%20CHEAH%20CHEW%20SZE%20-%20TESIS.pdf |