Public relations role of government-linked companies in
green purchase behaviour: a case study on Felda Global
Ventures Holding Berhad and Petroliam Nasional Berhad

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Public relations role of government-linked companies in green purchase behaviour: a case study on Felda Global Ventures Holding Berhad and Petroliam Nasional Berhad

In this modern era of public relations field, green is a fundamental guideline to promote strategies and practices. Government promotes strategies to boost more environmentally sustainable consumption patterns. It is necessary for the public relations practitioners to communicate effectively in or...

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Bibliographic Details
Main Authors:	Wahid, Azizah, Ahmad, Jamilah
Format:	Article
Language:	English
Published:	academy IRMBR 2015
Subjects:	HD59-59.6 Public relations. Industrial publicity
Online Access:	http://eprints.usm.my/49351/ http://eprints.usm.my/49351/1/1423214780.pdf

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