Public relations role of government-linked companies in green purchase behaviour: a case study on Felda Global Ventures Holding Berhad and Petroliam Nasional Berhad
In this modern era of public relations field, green is a fundamental guideline to promote strategies and practices. Government promotes strategies to boost more environmentally sustainable consumption patterns. It is necessary for the public relations practitioners to communicate effectively in or...
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| Format: | Article |
| Language: | English |
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academy IRMBR
2015
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| Online Access: | http://eprints.usm.my/49351/ http://eprints.usm.my/49351/1/1423214780.pdf |
| _version_ | 1848881411922067456 |
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| author | Wahid, Azizah Ahmad, Jamilah |
| author_facet | Wahid, Azizah Ahmad, Jamilah |
| author_sort | Wahid, Azizah |
| building | USM Institutional Repository |
| collection | Online Access |
| description | In this modern era of public relations field, green is a fundamental guideline to promote strategies and
practices. Government promotes strategies to boost more environmentally sustainable consumption
patterns. It is necessary for the public relations practitioners to communicate effectively in order to
influence green purchase behaviour among public. The purpose of this research is to examine the role of
public relations in Government-linked Companies (GLCs) in communicating information on its green
initiatives and strategies towards influencing green purchase. This paper also investigates the
practitioners’ perceptions on green products and the level of understanding on green purchase behaviour
factors. Data were collected from ten public relations practitioners from Petroliam Nasional Berhad and
Felda Global Ventures through in depth interviews on their roles in promoting green purchase behaviour.
The results obtained indicate that the public relations practices of both companies have partially fulfilled
the Excellence Theory Principles, which integrate the practices of communication technician and
communication facilitator as their public relations roles. Thus, this study concludes that the public
relations practitioners’ roles in GLCs are not effective enough to influence green purchase behaviour
towards public |
| first_indexed | 2025-11-15T18:18:36Z |
| format | Article |
| id | usm-49351 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:18:36Z |
| publishDate | 2015 |
| publisher | academy IRMBR |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-493512021-06-24T03:15:30Z http://eprints.usm.my/49351/ Public relations role of government-linked companies in green purchase behaviour: a case study on Felda Global Ventures Holding Berhad and Petroliam Nasional Berhad Wahid, Azizah Ahmad, Jamilah HD59-59.6 Public relations. Industrial publicity In this modern era of public relations field, green is a fundamental guideline to promote strategies and practices. Government promotes strategies to boost more environmentally sustainable consumption patterns. It is necessary for the public relations practitioners to communicate effectively in order to influence green purchase behaviour among public. The purpose of this research is to examine the role of public relations in Government-linked Companies (GLCs) in communicating information on its green initiatives and strategies towards influencing green purchase. This paper also investigates the practitioners’ perceptions on green products and the level of understanding on green purchase behaviour factors. Data were collected from ten public relations practitioners from Petroliam Nasional Berhad and Felda Global Ventures through in depth interviews on their roles in promoting green purchase behaviour. The results obtained indicate that the public relations practices of both companies have partially fulfilled the Excellence Theory Principles, which integrate the practices of communication technician and communication facilitator as their public relations roles. Thus, this study concludes that the public relations practitioners’ roles in GLCs are not effective enough to influence green purchase behaviour towards public academy IRMBR 2015-02 Article PeerReviewed application/pdf en http://eprints.usm.my/49351/1/1423214780.pdf Wahid, Azizah and Ahmad, Jamilah (2015) Public relations role of government-linked companies in green purchase behaviour: a case study on Felda Global Ventures Holding Berhad and Petroliam Nasional Berhad. International Review of Social Sciences, 3 (2). pp. 73-83. ISSN 2309-0081 https://irss.academyirmbr.com/archives2.php?vol=3&ver=2&yea=2015 |
| spellingShingle | HD59-59.6 Public relations. Industrial publicity Wahid, Azizah Ahmad, Jamilah Public relations role of government-linked companies in green purchase behaviour: a case study on Felda Global Ventures Holding Berhad and Petroliam Nasional Berhad |
| title | Public relations role of government-linked companies in
green purchase behaviour: a case study on Felda Global
Ventures Holding Berhad and Petroliam Nasional Berhad |
| title_full | Public relations role of government-linked companies in
green purchase behaviour: a case study on Felda Global
Ventures Holding Berhad and Petroliam Nasional Berhad |
| title_fullStr | Public relations role of government-linked companies in
green purchase behaviour: a case study on Felda Global
Ventures Holding Berhad and Petroliam Nasional Berhad |
| title_full_unstemmed | Public relations role of government-linked companies in
green purchase behaviour: a case study on Felda Global
Ventures Holding Berhad and Petroliam Nasional Berhad |
| title_short | Public relations role of government-linked companies in
green purchase behaviour: a case study on Felda Global
Ventures Holding Berhad and Petroliam Nasional Berhad |
| title_sort | public relations role of government-linked companies in
green purchase behaviour: a case study on felda global
ventures holding berhad and petroliam nasional berhad |
| topic | HD59-59.6 Public relations. Industrial publicity |
| url | http://eprints.usm.my/49351/ http://eprints.usm.my/49351/ http://eprints.usm.my/49351/1/1423214780.pdf |