The effectiveness of video and pamphlets in influencing youth on environmental education
Environmental problems are getting worse nowadays. The importance of Environmental Education, particularly to the youth is crucial because youth are the leaders of the future and play significant roles in determining the direction of the country. This study aims to explore the effectiveness of video...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universiti Kebangsaan Malaysia
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/49311/ http://eprints.usm.my/49311/1/V31_1_15.pdf |
| _version_ | 1848881401454133248 |
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| author | Ahmad, Jamilah Sritharan, Gowri Nasir, Nur Nasliza Arina Mohamad |
| author_facet | Ahmad, Jamilah Sritharan, Gowri Nasir, Nur Nasliza Arina Mohamad |
| author_sort | Ahmad, Jamilah |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Environmental problems are getting worse nowadays. The importance of Environmental Education, particularly to the youth is crucial because youth are the leaders of the future and play significant roles in determining the direction of the country. This study aims to explore the effectiveness of video and pamphlets in influencing youth on Environmental Education. This study also determines to find the best medium to educate youth on Environmental Education be it video or pamphlet. The Social Cognitive Theory by Albert Bandura was used as a theoretical framework and a qualitative method of focus group was carried out in order to collect data from respondents. Findings indicated that respondents had a higher preference for the video as an Environmental Education medium as opposed to pamphlets. |
| first_indexed | 2025-11-15T18:18:26Z |
| format | Article |
| id | usm-49311 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:18:26Z |
| publishDate | 2015 |
| publisher | Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-493112021-06-17T03:37:17Z http://eprints.usm.my/49311/ The effectiveness of video and pamphlets in influencing youth on environmental education Ahmad, Jamilah Sritharan, Gowri Nasir, Nur Nasliza Arina Mohamad P87-96 Communication. Mass media Environmental problems are getting worse nowadays. The importance of Environmental Education, particularly to the youth is crucial because youth are the leaders of the future and play significant roles in determining the direction of the country. This study aims to explore the effectiveness of video and pamphlets in influencing youth on Environmental Education. This study also determines to find the best medium to educate youth on Environmental Education be it video or pamphlet. The Social Cognitive Theory by Albert Bandura was used as a theoretical framework and a qualitative method of focus group was carried out in order to collect data from respondents. Findings indicated that respondents had a higher preference for the video as an Environmental Education medium as opposed to pamphlets. Universiti Kebangsaan Malaysia 2015 Article PeerReviewed application/pdf en http://eprints.usm.my/49311/1/V31_1_15.pdf Ahmad, Jamilah and Sritharan, Gowri and Nasir, Nur Nasliza Arina Mohamad (2015) The effectiveness of video and pamphlets in influencing youth on environmental education. Jurnal Komunikasi ; Malaysian Journal of Communication, 31 (1). pp. 281-296. ISSN 0128-1496 http://journalarticle.ukm.my/9113/ |
| spellingShingle | P87-96 Communication. Mass media Ahmad, Jamilah Sritharan, Gowri Nasir, Nur Nasliza Arina Mohamad The effectiveness of video and pamphlets in influencing youth on environmental education |
| title | The effectiveness of video and pamphlets in influencing youth on environmental education |
| title_full | The effectiveness of video and pamphlets in influencing youth on environmental education |
| title_fullStr | The effectiveness of video and pamphlets in influencing youth on environmental education |
| title_full_unstemmed | The effectiveness of video and pamphlets in influencing youth on environmental education |
| title_short | The effectiveness of video and pamphlets in influencing youth on environmental education |
| title_sort | effectiveness of video and pamphlets in influencing youth on environmental education |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/49311/ http://eprints.usm.my/49311/ http://eprints.usm.my/49311/1/V31_1_15.pdf |