Public Relations vs Advertising

QR Code

Public Relations vs Advertising

This study aims to examine and understand the effectiveness and credibility of advertising and public relations in the form of editorial coverage. This study involves three main groups, namely prominent practitioners in public relations and advertising as well as independent party who does not belon...

Full description

Bibliographic Details
Main Authors:	Ismail, Tengku Adrian, Ahmad, Jamilah
Format:	Article
Language:	English
Published:	Penerbit UKM 2015
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/48826/ http://eprints.usm.my/48826/1/14949-71859-1-PB.pdf

Similar Items

The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang
by: Khoo, Gim Hoon
Published: (2012)

YBP 224 - PUBLIC RELATIONS NOV.05.
by: TC, Taylor Collage
Published: (2005)

YBP 224 - PUBLIC RELATIONS SEPT-OCT 03.
by: TC, Taylor Collage
Published: (2003)

YSP507 - PUBLIC RELATIONS MANAGEMENT JUNE 2012
by: PPK, Pusat Pengajian Komunikasi
Published: (2012)

YBP 223 – ADVERTISING NOV 05.
by: PPK, Pusat Pengajian Komunikasi
Published: (2005)

An Exploratory Study On Undergraduate Public Relations Education In Saudi Arabia
by: Mofareh J, Aljabri Abdullah
Published: (2023)

YBP 223 - ADVERTISING SEPT-OKT 03.
by: PPK, Pusat Pengajian Komunikasi
Published: (2003)

YBP 223 - ADVERTISING SEP-OKT 03 - BI.
by: PPK, Pusat Pengajian Komunikasi
Published: (2003)

Strategic Social Responsibility For Small And Medium Industries From The Perspectives Of Public Relations
by: Krishnan, Mahadevan
Published: (2015)

Dialogic Public Relations Practice Through Corporate Websites Of Manufacturing Corporations In China
by: Bai, Shuling
Published: (2017)

Newspaper advertising for public relations practitioners during the Malaya era 1957-1963
by: Chang, Peng Kee, et al.
Published: (2020)

Public Diplomacy In Establishing Harmonious Relations Between Indonesia And Malaysia (Case Study Of Public Diplomacy On The Malaysian Claims Indonesian Culture)
by: Elly Yuliawati, Elly Yuliawati
Published: (2015)

AMP 344 - PENGIKLANAN DAN ADVERTISING OKT-NOV 1996
by: PPK, Pusat Pengajian Komunikasi
Published: (1996)

Ethical Judgments among Public Relations Officers in Higher Education Institutions:a Cross-National Study
by: El-Astal, Mohammed Abed Said
Published: (2003)

Public Relations Strategies For Building University And Community Engagement: A Case Study Of Southern Rajabhat Universities, Thailand
by: Kaeosanit, Methawee
Published: (2015)

Social Media Use For Corporate Disclosure Among Public Relations Practitioners In Malaysian Companies: Its Effect On Perceived Organizational Performance
by: Hashim, Jamsari
Published: (2020)

Investigating Malaysian Youth's Social Media Practice for Crime Prevention
by: Ahmad, Jamilah, et al.
Published: (2016)

Investigating students’ environmental knowledge, attitude, practice and communication
by: Ahmad, Jamilah, et al.
Published: (2015)

The Balinese Local Wisdom “Tri Hita Karana” In Csr Initiatives: Learnings From Aqua Danone-Mambal Plant, Bali Indonesia
by: Yeni, Rosilawati, et al.
Published: (2015)

Trends Of Facebook Use Among University Students In Pakistan
by: Mahmood, Zubair, et al.
Published: (2015)

Knowledge and awareness on landslides among teachers in northern area of Malaysia
by: Ahmad, Jamilah, et al.
Published: (2015)

Media and the environment in Malaysia: an analysis on news coverage of landslide disaster in Kuala Lumpur
by: Ahmad, Jamilah, et al.
Published: (2016)

Positioning of corporate social responsibility in media reporting
by: Ahmad, Jamilah, et al.
Published: (2017)

Investigating Malaysian Youth’s Social Media Usage, Competencies and Practice with regard to Crime Prevention: An Application of the Social Media Literacy Model
by: Ahmad, Jamilah, et al.
Published: (2015)

Kempen kesedaran kesihatan awam: satu tinjauan literatur dari sudut penggunaan media dan komunikasi di Malaysia
by: Jamri, Mohamad Hafifi, et al.
Published: (2017)

An unvoiced complaint: an exploratory study of unifi complainers and non-complainers
by: Fairuz, Azmi Elmy, et al.
Published: (2015)

YBP228E – PUBLICITY, MEDIA AND METHODS JUNE 2012
by: PPK, Pusat Pengajian Komunikasi
Published: (2012)

YBP228E PUBLICITY, MEDIA AND METHODS MAY 2011
by: PPK, Pusat Pengajian Komunikasi
Published: (2011)

YBP228E METHODS PUBLICITY & MEDIA APRIL 2008
by: PPK, Pusat Pengajian Komunikasi
Published: (2008)

The Public Appreciation Towards Campaign Media Of Regional Election In West Java, Indonesia
by: Octavianti, Meria, et al.
Published: (2015)

Facebook dan Media Massa: Keberkesanan dalam Menyampaikan Mesej Alam Sekitar kepada Masyarakat
by: Nasir, Nur Nasliza Arina Mohamad, et al.
Published: (2015)

Sikap dan tingkah laku Gen Y terhadap amalan ‘Budi Bahasa, Budaya Kita’
by: Nasir, Nur Nasliza Arina Mohamad, et al.
Published: (2015)

Memperkasa Amalan ‘Budi Bahasa Budaya Kita’ Dalam Kalangan Gen Y Melalui Penggunaan Media Sosial. Monograf Penyelidikan
by: Nasir, Nur Nasliza Arina Mohamad, et al.
Published: (2015)

Pengaplikasian Etika Kerja Islam oleh Pengamal Perhubungan Awam di Organisasi Berteraskan Islam di Malaysia
by: Mohamad Nasir, Nur Nasliza Arina, et al.
Published: (2018)

Amalan ‘Budi Bahasa Budaya Kita’ melalui Media Sosial
by: Ahmad, Jamilah, et al.
Published: (2016)

Immediacy Gratification in Online News Consumption and Its Relations to Surveillance, Orientation and Elaboration of News
by: Omar, Bahiyah
Published: (2014)

A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China
by: Changsong, Wang, et al.
Published: (2017)

The effectiveness of video and pamphlets in influencing youth on environmental education
by: Ahmad, Jamilah, et al.
Published: (2015)

Factors Affecting Belief In Fake News Related To Covid-19 In China: A Dual Information Processing Perspective
by: Wu, Yanhong
Published: (2024)

The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising
by: Mokhtar, Aida
Published: (2015)