A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China
The MH370 incident demonstrated an unprecedented international humanitarian response from the technology sector. This study attempted to have a deep insight about online users’ perceptions towards the portrait of this incident by the social media in Malaysia and China. Social networking sites such a...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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American Scientific Publishers
2017
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| Online Access: | http://eprints.usm.my/48731/ http://eprints.usm.my/48731/1/A%20Comparative%20Study%20on%20Viewers.pdf |
| _version_ | 1848881237831188480 |
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| author | Changsong, Wang Yiming, Chen Ahmad, Jamilah Jinsheng, Z |
| author_facet | Changsong, Wang Yiming, Chen Ahmad, Jamilah Jinsheng, Z |
| author_sort | Changsong, Wang |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The MH370 incident demonstrated an unprecedented international humanitarian response from the technology sector. This study attempted to have a deep insight about online users’ perceptions towards the portrait of this incident by the social media in Malaysia and China. Social networking sites such as Facebook (in Malaysia), Weibo (in China) and Wechat (in China), become the public opinion field that illustrates sorts of openness and negotiation in Malaysia and China. This study argued the technical and social knowledge to work with social media represents a steep learning curve for crisis managers who are used to working with traditional new media, as there is a significant relationship between empowerment of social media and effectiveness of crisis communication. The result of survey indicated different level of engagement with the content posted on social media in these two countries. This study proposes social media strategies that will be an integral part of any organization’s plan to respond to an accident or major incident. |
| first_indexed | 2025-11-15T18:15:50Z |
| format | Article |
| id | usm-48731 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:15:50Z |
| publishDate | 2017 |
| publisher | American Scientific Publishers |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-487312021-03-31T03:24:39Z http://eprints.usm.my/48731/ A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China Changsong, Wang Yiming, Chen Ahmad, Jamilah Jinsheng, Z P87-96 Communication. Mass media The MH370 incident demonstrated an unprecedented international humanitarian response from the technology sector. This study attempted to have a deep insight about online users’ perceptions towards the portrait of this incident by the social media in Malaysia and China. Social networking sites such as Facebook (in Malaysia), Weibo (in China) and Wechat (in China), become the public opinion field that illustrates sorts of openness and negotiation in Malaysia and China. This study argued the technical and social knowledge to work with social media represents a steep learning curve for crisis managers who are used to working with traditional new media, as there is a significant relationship between empowerment of social media and effectiveness of crisis communication. The result of survey indicated different level of engagement with the content posted on social media in these two countries. This study proposes social media strategies that will be an integral part of any organization’s plan to respond to an accident or major incident. American Scientific Publishers 2017 Article PeerReviewed application/pdf en http://eprints.usm.my/48731/1/A%20Comparative%20Study%20on%20Viewers.pdf Changsong, Wang and Yiming, Chen and Ahmad, Jamilah and Jinsheng, Z (2017) A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China. Advanced Science Letters, 23 (4). p. 3096. ISSN 1936-6612 https://doi.org/10.1166/asl.2017.7663 |
| spellingShingle | P87-96 Communication. Mass media Changsong, Wang Yiming, Chen Ahmad, Jamilah Jinsheng, Z A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China |
| title | A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China |
| title_full | A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China |
| title_fullStr | A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China |
| title_full_unstemmed | A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China |
| title_short | A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China |
| title_sort | comparative study on viewers’ perceptions of the portrait of the mh370 incident by the social media in malaysia and china |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/48731/ http://eprints.usm.my/48731/ http://eprints.usm.my/48731/1/A%20Comparative%20Study%20on%20Viewers.pdf |