Measuring Customer Orientation Of Salespeople: A Study On Housebuyers
This study examines the perception of customer orientation of salespeople among housebuyers. Buying a house is a very complex task involves financial risk to the buyer, thus, the primary objective of this study is to assess the degree which housebuyers rate salespeople as being customer oriented...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
1999
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| Subjects: | |
| Online Access: | http://eprints.usm.my/48636/ http://eprints.usm.my/48636/1/ZAHIR%20ABU%20BAKAR%20cut.pdf |
| _version_ | 1848881211751006208 |
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| author | Bakar, Zarir Abu |
| author_facet | Bakar, Zarir Abu |
| author_sort | Bakar, Zarir Abu |
| building | USM Institutional Repository |
| collection | Online Access |
| description | This study examines the perception of customer orientation of salespeople
among housebuyers. Buying a house is a very complex task involves financial risk to
the buyer, thus, the primary objective of this study is to assess the degree which
housebuyers rate salespeople as being customer oriented and examining. The
relationship between customer orientation and buyer satisfaction. Four dimensions
used to measure customer orientation include; responsiveness, ability to fulfil buyer's
needs, assistance to buyers on purchase and after sales service. These four dimensions
of customer orientation were measured upon 82 research respondents. Statistical tests
and analysis were conducted to observe differences, if any, between respondent
belonging to variety of socio-economic and demographic characteristics. |
| first_indexed | 2025-11-15T18:15:25Z |
| format | Thesis |
| id | usm-48636 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T18:15:25Z |
| publishDate | 1999 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-486362021-03-15T07:06:42Z http://eprints.usm.my/48636/ Measuring Customer Orientation Of Salespeople: A Study On Housebuyers Bakar, Zarir Abu HF5001-6182 Business This study examines the perception of customer orientation of salespeople among housebuyers. Buying a house is a very complex task involves financial risk to the buyer, thus, the primary objective of this study is to assess the degree which housebuyers rate salespeople as being customer oriented and examining. The relationship between customer orientation and buyer satisfaction. Four dimensions used to measure customer orientation include; responsiveness, ability to fulfil buyer's needs, assistance to buyers on purchase and after sales service. These four dimensions of customer orientation were measured upon 82 research respondents. Statistical tests and analysis were conducted to observe differences, if any, between respondent belonging to variety of socio-economic and demographic characteristics. 1999-05 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/48636/1/ZAHIR%20ABU%20BAKAR%20cut.pdf Bakar, Zarir Abu (1999) Measuring Customer Orientation Of Salespeople: A Study On Housebuyers. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Bakar, Zarir Abu Measuring Customer Orientation Of Salespeople: A Study On Housebuyers |
| title | Measuring Customer Orientation Of Salespeople: A Study
On Housebuyers |
| title_full | Measuring Customer Orientation Of Salespeople: A Study
On Housebuyers |
| title_fullStr | Measuring Customer Orientation Of Salespeople: A Study
On Housebuyers |
| title_full_unstemmed | Measuring Customer Orientation Of Salespeople: A Study
On Housebuyers |
| title_short | Measuring Customer Orientation Of Salespeople: A Study
On Housebuyers |
| title_sort | measuring customer orientation of salespeople: a study
on housebuyers |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/48636/ http://eprints.usm.my/48636/1/ZAHIR%20ABU%20BAKAR%20cut.pdf |