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Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages

The dynamic, ubiquitous, and real-time interaction enabled by social media has revolutionized marketing practices and consumer behavior; offering new ways to gather and share information and most importantly, opening new engagement and collaboration possibilities. Although the possibilities provi...

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Bibliographic Details
Main Author:	Chuah, Hui Wen
Format:	Thesis
Language:	English
Published:	2019
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/48538/ http://eprints.usm.my/48538/1/CHUAHHUIWEN_THESIS%20cut.pdf

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