A comparative study of social media users’ perception on the Malaysia Airlines Flight MH370 incident in Mainland China and Malaysia

Abstract—The transformation of online consumer’s behavior is changing landscape of risk and crisis communications. How social media can be a beneficial tool for crisis management? How crisis managers respond to challenges posed by social media? These have become the focus on mobile communication...

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Main Authors: Wang, Changsong, Chen, Yiming, Ahmad, Jamilah
Format: Article
Language:English
Published: IJCH 2017
Subjects:
Online Access:http://eprints.usm.my/48529/
http://eprints.usm.my/48529/1/091-LM0030.pdf
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author Wang, Changsong
Chen, Yiming
Ahmad, Jamilah
author_facet Wang, Changsong
Chen, Yiming
Ahmad, Jamilah
author_sort Wang, Changsong
building USM Institutional Repository
collection Online Access
description Abstract—The transformation of online consumer’s behavior is changing landscape of risk and crisis communications. How social media can be a beneficial tool for crisis management? How crisis managers respond to challenges posed by social media? These have become the focus on mobile communication studies. When Malaysia Airlines flight MH370 went missing, the flow of information experienced complexity uncertainty, and ambiguity in terms of information adequacy. The MH370 incident demonstrated an unprecedented international humanitarian response from the technology sector. The authors of this study found that this incident primarily involves attentions from audiences in Malaysia and China respectively. This study attempted to have a deep insight about online users’ perceptions towards the portrait of this incident by the social media in Malaysia and China, and it discovered significant difference of user perception of active social media in these two countries. Social networking sites such as Facebook (in Malaysia), Weibo (in China) and Wechat (in China), become the public opinion field that illustrates sorts of openness and negotiation in Malaysia and China. This research, instead of conventional crisis communication approach, specifically examined active online users in both countries.
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spelling usm-485292021-03-05T06:56:31Z http://eprints.usm.my/48529/ A comparative study of social media users’ perception on the Malaysia Airlines Flight MH370 incident in Mainland China and Malaysia Wang, Changsong Chen, Yiming Ahmad, Jamilah PN4699-5650 Journalism. The periodical press, etc Abstract—The transformation of online consumer’s behavior is changing landscape of risk and crisis communications. How social media can be a beneficial tool for crisis management? How crisis managers respond to challenges posed by social media? These have become the focus on mobile communication studies. When Malaysia Airlines flight MH370 went missing, the flow of information experienced complexity uncertainty, and ambiguity in terms of information adequacy. The MH370 incident demonstrated an unprecedented international humanitarian response from the technology sector. The authors of this study found that this incident primarily involves attentions from audiences in Malaysia and China respectively. This study attempted to have a deep insight about online users’ perceptions towards the portrait of this incident by the social media in Malaysia and China, and it discovered significant difference of user perception of active social media in these two countries. Social networking sites such as Facebook (in Malaysia), Weibo (in China) and Wechat (in China), become the public opinion field that illustrates sorts of openness and negotiation in Malaysia and China. This research, instead of conventional crisis communication approach, specifically examined active online users in both countries. IJCH 2017-06 Article PeerReviewed application/pdf en http://eprints.usm.my/48529/1/091-LM0030.pdf Wang, Changsong and Chen, Yiming and Ahmad, Jamilah (2017) A comparative study of social media users’ perception on the Malaysia Airlines Flight MH370 incident in Mainland China and Malaysia. International Journal of Culture and History, 3 (2). pp. 142-146. ISSN 2382-6177 http://www.ijch.net/list-44-1.html
spellingShingle PN4699-5650 Journalism. The periodical press, etc
Wang, Changsong
Chen, Yiming
Ahmad, Jamilah
A comparative study of social media users’ perception on the Malaysia Airlines Flight MH370 incident in Mainland China and Malaysia
title A comparative study of social media users’ perception on the Malaysia Airlines Flight MH370 incident in Mainland China and Malaysia
title_full A comparative study of social media users’ perception on the Malaysia Airlines Flight MH370 incident in Mainland China and Malaysia
title_fullStr A comparative study of social media users’ perception on the Malaysia Airlines Flight MH370 incident in Mainland China and Malaysia
title_full_unstemmed A comparative study of social media users’ perception on the Malaysia Airlines Flight MH370 incident in Mainland China and Malaysia
title_short A comparative study of social media users’ perception on the Malaysia Airlines Flight MH370 incident in Mainland China and Malaysia
title_sort comparative study of social media users’ perception on the malaysia airlines flight mh370 incident in mainland china and malaysia
topic PN4699-5650 Journalism. The periodical press, etc
url http://eprints.usm.my/48529/
http://eprints.usm.my/48529/
http://eprints.usm.my/48529/1/091-LM0030.pdf